The Association of Magazine Media

Wednesday, September 9, 2015

National Geographic Magazine Shifts to For-Profit Status with Fox Partnership
“The National Geographic magazine, a nonprofit publication since its founding in 1888, will shift to for-profit status under a new partnership with 21st Century Fox, the entertainment company controlled by the family of Rupert Murdoch, the two partners said this morning.”
Media General, Meredith Make $2.4 Billion Deal
“Publishing and broadcast company Meredith agreed Tuesday to be taken over by Media General in a $2.4 billion cash-and-stock deal.”
Time Inc. Rolls Out E-commerce Plans with People and Travel + Leisure
“Time Inc. is pushing forward in its strategy to add e-commerce to its style and celebrity-centric titles.”
Hearst Beefs up Team for Secretive Snapchat Project
“The company is looking for a slate of new hires to work on what it calls a “new multiplatform brand” that spans fashion and beauty to entertainment and food. That brand is linked to a new partnership with Snapchat, sources said.”
W Magazine Launches Fashion Futures Awards
“W Magazine and Decoded Fashion, an event series dedicated to connecting emerging technologies and decision-makers in fashion and retail, have partnered to launch the first installation of the Fashion Futures Awards in the U.S.”
Facebook's Mark Zuckerberg Tops Vanity Fair's New Establishment List
Ad Blocking Caused Nylon to Combine Marketing and Editorial
Instagram Opens Up To All Advertisers
Women Rule; Well, 85% Anyway
There’s nothing abstract about the height or width of an ad – those dimensions can be quantified. We believe the same about media quality. If you’re not measuring this third dimension, media quality, your campaign is missing its full potential. And you’re not getting the most value for every dollar you spend. Integral Ad Science offers a comprehensive suite of tools that gives buyers and sellers actionable intelligence on a wide variety of media quality data such as Viewability, Fraud, and Brand Safety. We’ve also created a proprietary holistic quality measurement called TRAQ Score, which combines multiple elements of media quality into one simple aggregate number.
Charged with providing a return on investment against your social media activity? Come share challenges and solutions with your peers in a private dinner setting produced by MPA and hosted by SocialFlow. Seating is limited - contact us for more information. September 21, NYC.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Come join fellow publishers on September 22 to learn about best practices for maximizing returns with programmatic exchanges. The event will be led by Operative programmatic experts Adam Hecht and Kiernan Collins.
Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.

From Town & Country: "One of the major downsides of summer is that it is the worst season for those suffering from FOMO. As you sit in your apartment, trying to figure how to make the best possible use of your day as you watch the hot sun pound against your windowpane, you can't help but feel like there are people out there whose social calendar is effortlessly filled with the kind of glamorous fun that one can typically find between the pages of a glossy magazine. Well, that's because there are."