The Reader’s Digest Guide to Integrating the Newsroom
It has taken Liz Vaccariello almost four years to completely integrate the newsroom at Reader’s Digest, where she’s editor-in -chief. Her 32-person content team produces a monthly magazine with a circulation of 20 million, according to the Spring MRI report, as well as 50 to 60 online stories a month. RD.com gets an average of 4 million monthly uniques, over half of which are on mobile, according to comScore.
JCPenney and InStyle Magazine Partner to Make Glam More Affordable in Miami
You spoke, and JCPenney says that they’ve listened. The retail giant is turning to InStyle Magazine to help revamp more than 800 in-store salons by turning them into budget-friendly full service beauty stations with runway results.
Q&A with StyleWatch's Stephanie Sladkus
"Right now there is a definitive need for accessible content and innovative print. While millennials want aspirational brands and products to be represented, we are addressing the important, and underserved, middle ground illustrated by street style." Stephanie Sladkus, publisher of StyleWatch.
Economist's Digital Circ Grows Fast
Having recently acquired itself, The Economist is well positioned for life as an independent publication judging by its fast-growing digital circulation, which offers a model for other magazines hoping to monetize online readership.
Media Companies Just Closed the Web Gap, and Now There's a Mobile Chasm
According to the most recent State of the News Media report from the Pew Research Center, using data from online measurement firm comScore, mobile devices account for more than half of the digital traffic to 39 of the top 50 media sites. Unfortunately for most of those companies, however, mobile users don’t stay as long as desktop users — in part because most news sites are poorly optimized for mobile devices, and as a result take forever to load — and they also tend not to click on ads. And consequently, those ads aren’t worth as much.
Bloomberg LP Will Offer Brand Ratings Based on Social-Media Feedback
Local startup Shareablee will track social-media data from 134 publicly traded retail companies and provide its findings to Bloomberg professional service subscribers this September.
With “Recently,” Receive a Monthly Printed Magazine with Your Camera Roll
Many, many startups let you send postcards and print photo albums from your phone, but this startup is different. Recently is a subscription service to receive a monthly magazine with your best photos from your camera roll. It will cost you $9 a month with each magazine showcasing 100 photos.
The Magazine Media 360° Brand Audience Report with July 2015 Data!
In this month’s report, 65% percent of all brands measured – 92 out of 142 – are up in total brand audience YOY with the average industry growth at 7.6% overall.