Joe Ripp Pushes Online Video, "Native" Ads and "Big Data"
Mr. Ripp says bold experimentation is the only way to preserve the legacy of founders Henry Luce and Briton Hadden, who sold the first issue of Time magazine for 15 cents in 1923. In June, Time Inc. agreed to publish some content in Apple Inc.’s new News app, which will combine articles from more than 75 publications. Time Inc. is also testing a paywall for Entertainment Weekly, asking readers to pay $1.99 a month for unfettered access while offering some free stories to readers who hand over their email address.
Condé Nast and Time Inc. Lead Digital Readership Growth
Keith Kelly writes: "The numbers were released by the MPA, the Association of Magazine Media, which revealed its latest digital scorecard on Tuesday. The report includes print audience — a larger number than pure circulation as it estimates the number of “readers” per issue — as well as mobile, Web and digital traffic culled from a variety of tracking sources."
Q&A with Time Inc.'s Joe Ripp: "Our Identity Extends Well Beyond Print"
"At Time Inc., there is a real sense of possibility and a real purpose. Our identity extends well beyond print. Everyday we are igniting, fulfilling and elevating the world's passions. The audience in this business is a booming one." Offers CEO Joe Ripp.
Forbes Media Expands Native Advertising Service
Forbes Media announced today the launch of BrandVoice “Special Features”–a digital product for marketers that presents thematically aligned brand content within a custom-design feature page. The content features as many as ten elements, including posts, video, infographics, interactive elements and photo galleries, among others.
Q&A with The Cut's Stella Bugbee: Attracting Millennial Women
"Every media brand today struggles to differentiate itself and build loyal readers in a landscape that is increasingly driven by social media. It used to be that your home page was a portal through which you would drive all traffic - now it is likely that readers will come to your story through any number of means, shares, links and tweets." Says Editorial Director Stella Bugbee.
Q&A with Harvard Business Review's Amy Bernstein
Harvard Business Review's editor on staying true to your audience: "As to how we serve our readers, the editing process is very much a team sport. As a team, we are looking for ideas that are new and consequential. There are, by the way, very few completely new ideas, but changing circumstances can renew many concepts, so we often contextualise ideas in new ways. If we reject an article, it’s often because we do not want to tell our readers what they already know."
What You Should Know About P&G's Next CEO, David Taylor
David Taylor will take the helm as CEO of the world's biggest advertising spender, Procter & Gamble Co., as of Nov. 1, the company announced today, a move widely anticipated since global beauty duties were added to his role as group president-global health and grooming earlier this year.
The New Magazine Media 360⁰ Brand Audience Report and The Social Media Report Are Available
Access the latest data for first half 2015 and Q2 2015!