Friday, July 10, 2015
How Web Video Can Blur Church and State Lines for Publishers
“You have to have somebody who understands editorial, advertising and the dynamics between the two — of what the revenue picture looks like and how that translates into the kinds of production costs you can put into place,” said Laura Rowley, VP of Video Production for Meredith’s National Media Group.
Forbes Ag Tech Takes Center Stage in Salinas Valley
At the Forbes AgTech Summit: Driscoll's CEO Kevin Murphy Talks Hopes and Innovations; and Steve Forbes talks about the "Central Coast."
Print Isn’t Dead, It’s Just Evolving
Robb Report CEO Bill Curtis: "Today, what matters is the position, the voice, the authority, the entertainment and the inspiration that comes with our media brands. Now, more than ever, we have learned that we must allow our target audience to decide how and where they want to interact with our brands."
AMC Stirs the Pot with Ad in Marijuana Magazine
In a sign that the political winds are changing, High Times — the 41-year-old monthly magazine dedicated to all things marijuana — has landed its first ever non-pot-related advertiser.
In a Digital World, Paper Makes Its Case
The Paper and Packaging Board this week is launching a new marketing campaign to reinforce the importance of paper and paper products in people’s daily lives, even in 2015. The campaign, funded by a 2014 industry checkoff program, is intended to slow the steady decline of paper usage over the past 15 years, says Mary Anne Hansan, executive director for the Paper and Packaging Board (P+PB).
Time Inc. Signs Brooklyn Lease
Hulu Might Be Advertising on NYMag.com
More on InStyle’s August Cover Girl Eva Longoria on Her Career, Her Boyfriend, and Her Advocacy for Latino Causes
InStyle's Kahlana Barfield at Lancome's Anniversary Celebration in Paris
Cover Battle: Travel + Leisure or Businessweek
InStyle’s Fashion News Director Eric Wilson and Accessories Editor Danielle Prescod
New York's The Cut Adds Mikki Halpin and Izzy Grinspan
Joshua Topolsky Out at Bloomberg
Architectural Digest Makes Moves
People Moves in Magazine Media
Down East Magazine Will Book Your Next Maine Adventure
Why Informa Is Putting Events at the Center of Its Media Brands
U.K. Magazine Posts Some Wink-Bait
The Awl’s John Herrman Sounds a Warning
Is The Sharing Economy Enslaving or Liberating Mankind?
Why Ad Buyers Are Slow to Embrace Attention Metrics
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The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
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