Monday, July 6, 2015
The Future of Digital Is Print
Why is a guy (Andrew Davis) who is all about digital marketing talking about print? "It’s simple: Print is one of the most misunderstood and missed opportunities in the digital world."
3 Ways to Tell the Content Marketing Boom Spells Revenue Growth for Publishers
...publishers are bullish on marketing services, native content, and the like. There's a simple reason for this: advertisers have recognized that quality content is an effective tool for engaging with consumers who have grown numb to traditional advertising.
There's a Ticking Time Bomb Inside the Online Advertising Market
Matthew Ingram writes: "Half of all online ads are never seen by a human being, huge amounts of traffic and clicks come from bot networks, and fraud is rampant..."
Q&A with HGTV Magazine's Dan Fuchs
“I think the future is incredibly bright for print and I think that if you just look at what we’ve been doing at Hearst, which is Food Network and HGTV as partners, you can also see Esquire and Elle partnering on cross-content things. Diversity is key. We have a very diverse portfolio at this company. I think the successful print publishers are going to be the ones who are innovative, but whether it’s print, digital or TV, everything is really all about content and that’s what print does so well.” Says Dan Fuchs, Publisher & Chief Revenue Officer, HGTV Magazine.
These Magazines Are Sick of the Kardashians
People, Star, OK!, US Weekly, The Atlantic, and Fortune are reviewed this week by the New York Post Staff.
ESPN The Magazine's Body Issue Features Six Covers
ESPN The Magazine’s annual Body Issue features six separate covers for readers to enjoy. The naked cover stars include Amanda Bingson, Bryce Harper, Chantae McMillan, Kevin Love, Natalie Coughlin and Odell Beckham, Jr.
Big Spenders on a Budget: What the Top 200 U.S. Advertisers Are Doing to Spend "Smarter"
The 200 Leading National Advertisers accounted for 51% of U.S. measured-media ad spending and nearly two-thirds of TV advertising in 2014.
The Return of the Prodigal Editor: Guccione Takes Another SPIN
Is Apple News Finally a Good Proposition for Publishers?
Hearst Names Finance VP
David Swanson Is Details’ New Features Editor
The Cult of Vice
Scratch Magazine Was Profitable, but It’s Still Shutting Down — Here’s What Its Founder Learned
Reddit Moderators Revolt Over Site's Firing of Popular Talent Director Victoria Taylor
Magazine Industry Joins New Feminist Wave
The Most Viral Moments of 2015 (So Far)
Consumers Satisfied with Smartwatches, So Far
Twitter's Periscope Is a "Platform for Truth," Claims Founder
Millennials Turn to Mobile Devices for Recipes
Newest Millennial Media Report Attempts to Quantify Move to Mobile by Consumers
Google Referral Data Nearing Zero
Study: Native Ads Have Broader Reach on Facebook
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The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.