The Association of Magazine Media

Tuesday, June 30, 2015

Print Is Still the Consumer’s Choice When It Comes to Reading
Sarah Cosgrove writes: "Independent research commissioned by paper pressure group Two Sides has revealed consumers much prefer to read news and magazine content, complicated information and bills in print rather than on screen."
Good Housekeeping’s Meaghan Murphy on the TODAY Show
Good Housekeeping’s Executive Editor Meaghan Murphy shares "Made in America" products on The Today Show just in time for the 4th of July weekend.
Media Companies: Embrace and Innovate Advertising or Throw in the Towel
Kavi Gupta: "Media will continue to be in a frenzied state of catch up unless the industry refocuses the way it creates value and tries to make money off of that value–especially with brands."
Afar Magazine and Switzerland Tourism Use Native to "Dream, Plan, Go"
Imagine native advertising with a buy button. Or, a stunning travel story that ends with the option for the reader to go on the same trip. Switzerland Tourism sought to turn these scenarios into realities when it teamed with travel publication Afar Magazine to create the custom native program Afar Journeys, running from June to September.
Consumer Reports Magazine Finds Some Newer Cars Burn Too Much Oil
The magazine focused on survey data from 498,000 owners of 2010 to 2014 models.
TIME Magazine Study Looks at Safest Seats on Airplanes
Window seat or aisle? A new TIME Magazine study might have you choosing neither, next time you fly.
Magazine Media 360° Audience Mix for May 2015
Magazine media audiences were up 7.7% for the month of May 2015 versus the previous May, according to the latest Magazine Media 360° Brand Audience Report released by MPA—The Association of Magazine Media. Go beyond the audience mix data to see all participating titles across Print+Digital Editions; Web (Desktop/Laptop); Mobile Web; Video in the Magazine Media 360° Brand Audience Report.
Direct Mail Has a Greater Effect on Purchase Than Digital Ads
More on: WWD's Joe Ripp Interview
More on: Male-Female Newsroom Disparity Concerns EIC Susan Goldberg
More on: Katy Perry Covers Forbes
Chrissy Teigen Poses Topless for W Magazine's List of 10 Sexiest Supermodels on Social Media
Q&A with Nick Singh, President, Engaged Media Inc.
Risks And Rewards for Advertisers Aligning with Transgender Content
A French Magazine Was Just Fined 10,000 Euros for Writing about Piracy
Millersville Police Officer Sues: KKK Magazine Put in His Mailbox
Postal Service to Debut Digital Mail in New York This Fall
From Traditional to Programmatic: What a Modern Media Buy Looks Like
Ad Blocking's Collateral Damage: Publisher Data
To Create Engaging Content, Marketers Need Tech
Hall: Why Native Ads Might Put Your Brand Strategy at Risk
"It's Unnatural" (What Agency Creatives Really Think about Vertical Video)
Learn about the just announced, all-new Adobe Digital Publishing Solution – designed for anyone involved in the development, creation, design and distribution of mobile app content. Featuring Ivan Mironchuk, Solutions Account Manager at Adobe. Complimentary for MPA/ASME members July 16, 9:00-10:00am ET.
Discover the Future of Digital Publishing: You're invited to explore the all-new Digital Publishing Solution (DPS) by joining the Beta Program. The beta gives you access to exciting new features, creative tools and workflows, plus assets, tutorials and plugins to get you started. Try the beta today and start rethinking your mobile strategy.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
In New York Magazine: As long as the City of New York has owned Rikers Island, since the 1880s, it has been a place for the unwanted. For a time, pigs were raised for slaughter there. Not long afterward, the island — ­conveniently but remotely located in the East River between the Bronx and Queens, not 300 feet from where La Guardia’s runways now sit — was converted to a partial landfill, full of horse manure and garbage. The odor repelled its neighbors in the boroughs, and the refuse attracted a sizable rat population, which the city tried to contain by releasing wild dogs. Instead, the dogs attacked and killed some of the pigs. It took poison gas to kill off the rodents. Next the city moved humans to Rikers.