Magazine Media 360° May 2015 Data Available!
Magazine media audiences were up 7.7% for the month of May 2015 versus the previous May, according to the latest Magazine Media 360° Brand Audience Report released by MPA—The Association of Magazine Media. Go beyond the audience mix data to see all participating titles across Print+Digital Editions; Web (Desktop/Laptop); Mobile Web; Video in the Magazine Media 360° Brand Audience Report.
Southern Living’s Moving Photo Series from Photographer Dan Xeller: Charleston United
Refinery29 spotlights Southern Living’s moving photo series from photographer Dan Xeller that documents the city of Charleston, SC in the wake of tragedy. Includes a slideshow with 12 of the photos.
DeskSide: A Q&A with Stefano Tonchi Editor-in-Chief, W Magazine
"Not every interview starts with this, but not every interview is with the likes of Stefano Tonchi. Over the phone, Tonchi is warm and familiar—funny, too. He's everything you'd hope the editor of your favorite magazine—one of the few today that continually push things forward across their departments, thanks in part to Tonchi's laser-sharp vision and legendary army of incredibly talented editors—should be."
Vogue's Grace Coddington to Release Two Books with Phaidon
“This first book, in its gentle manner, will always remind me of the joy my work can bring me, each page connecting moments, friends, places and fashion in a way that illustrates my real love for what I do,” Coddington said.
How Rebecca Darwin Steered Garden & Gun Trough a Recession and a Changing Media Landscape
Right out of the gate, Darwin tells Fast Company, she declared the circulation between newsstand and mailings would be 150,000, "So people would take us seriously." For perspective, most regional magazines at the time fell somewhere between 20,000-40,000. She wrote to everyone who got a copy, encouraging them to subscribe to this new endeavor. "Within a year we converted all to fully paid," she says.
Newsweek Launches iPhone App
Newsweek is hoping to entice new subscribers by making the first issue free and allowing non-subscribers to purchase single issues or monthly and yearly packages. Newsweek print subscribers, of course, have free access to the app.
What Worked for Magazines in 2007 Won’t Work Today: A Very Strong First Six Months
Husni: "If the world of magazines and magazine media has changed at all in the last seven to eight years, and we all know that it has, then why does the industry insist on continuing to create magazines as though we’re still living in the year 2007?"
Facebook's Immersive Mobile Ads Finally Give Brands the Creative They Want: "Magazine-Quality Promos at Scale"
Andrew Cunningham, social marketing lead at Huge, compared the ads to an interactive-magazine spread. Similar to Instagram's glossy picture and video promos, the amount of effort required of brands depends on how much they are willing to put in. And if the photo app's gradual rollout of ads is any indication, Facebook will take its time making its ads available to a large number of brands and agencies.