The Association of Magazine Media

Tuesday, June 23, 2015

Quartz Introduces Atlas, a Search Engine for Its Charts
On Tuesday, Quartz introduced a new section of its site, a search engine for the thousands of bar and line charts that Quartz journalists have made since its introduction in 2012. “I’d say we’ve been thinking about doing this for two years now,” said Kevin J. Delaney, editor in chief of Quartz. “Our aspiration is that this becomes the home for charts and data on the Internet.”
Q&A with W's Stefano Tonchi
It’s hard to believe that, five years in, Tonchi still sees the title as a little bit scrappy. After all, the magazine has grown every year of his tenure and, in 2014, launched W Art, a spinoff published twice a year, which is now the largest art publication in the world, with a circulation of 125,000. “It’s very interesting that somehow the world is coming around to W,” he says.
In Milan, the Men’s Fashion Crowd Practices Magazine Diplomacy
On Saturday night, GQ celebrated Jim Moore’s 35th anniversary at the magazine at the private home where Leonardo da Vinci lived while working on “The Last Supper.” Wine grapes of the type da Vinci planted in the garden vineyard were once again growing out back, near a giant illuminated GQ logo.
Magazine Media Notables Party at Cannes
Kris Jenner, Hearst’s Michael Clinton, Cosmopolitan's Joanna Coles, Corey Gamble, and Boy George posed for selfies and pictures together.
Publishers Including Forbes, and The Daily Mail Weigh Their Options: Ad Blocking, a Growing Problem
Twenty-eight percent of people in the U.S. who use the internet browse the web with ad blocking enabled, according to a survey of 1,621 people conducted last year by Adobe and PageFair, a company that sells publishers technology to fight ad blockers.
Afar Takes Different Approaches to Keep Custom Content Aligned with Its Brand Voice
“When we came into the publishing world, one of the things that drove us crazy was the lack of quality around custom advertorial units,” says co-founder and chief product officer Joe Diaz. “Part of that was because of the way they were priced. A lot of custom units had been priced as buy-one-get-one-free—and you get what you pay for. In order to express the story the marketers want to tell, there has to be additional attention paid to those units. And we charged them a premium to make sure there would be.”
Kevin Love, Bryce Harper, Odell Beckham Jr. to Get Naked For Immensely Popular ESPN The Magazine Body Issue
It’s that time of the year when hypothetical queries such as “I wonder what a top-flight NBA big man looks like in the buff?” are answered by simply visiting a newsstand: 24 athletes will don birthday suits for the issue, which will hit the Internet on July 6 and newsstands on July 10.
Shareablee: Engagement with Brand Content Soared 52% Last Quarter
People engaged with U.S. brand content 52% more often in the first quarter of this year than they did a year ago, and their engagement is growing faster even than the rate at which brands are pumping content out, according to data on 100,000 brands from social-analytics firm Shareablee.
5 Things to Know About Newsstand Buyers’ Economic Prospects
Given most American consumers' continuing struggle to make any financial headway, even six years after the start of the recession, their reluctance to make impulse purchases, including magazines, is not surprising, stressed Craig Matters, former managing editor of Time Inc.’s Money magazine, in a presentation during Tuesday's general session at the annual Magazines at Retail Conference, sponsored by the Periodical and Book Association of America (PBAA) and MPA-The Association of Magazine Media. Matters also refuted seven myths about Millennials.
Day One Takeaways: Wrap-Up Session
To wrap up day one of the Magazines at Retail conference, IPDA president Jerry Lynch led the day’s speakers and panelists and other executives in reviewing and discussing key takeaways.
Clever Product Development, Plus a Brilliant Print Ad: Skin Cream That Gives You Wrinkles
Empire's Taraji P. Henson Graces the Cover of W’s August Pop Issue
Supermodel Lily Aldridge "Plays Like a Girl" in SELF
Q&A with Cosmopolitan Spain's Editor-In-Chief Ana Ureña
MSLO Sells for $353 Million
A Glance at Martha Stewart Living Omnimedia
More on InStyle’s Summer Cover Girls Mindy Kaling and Zoe Saldana
Amy Chozick Tells Cosmopolitan How She Snagged the "Hillary Clinton Beat"
New Magazine for Communities of Color Coming to Southwest Virginia
More on Ahold Launches Branded Grocery Magazine "Savory," Releases Four Stand-Alone Apps into the App Store
Politico Issues "Cultural Manifesto" in Quest to Save Nonpartisan Political Journalism
Cece Ryan Named Publisher of Real Simple
Defense News’ John Bennett Joins CQ
Robb Report Adds Three
Northwestern Magazine May Close in "Vetting Committee" Standoff
Twitter Pushes Ecommerce Efforts
Unilever's Foundry50 Brings Best of Startup Bounty to Cannes
Google Wins Cannes Lions Mobile Grand Prix
Check Out This Cheat Sheet to Digital Ad Measurement for Your Next ROI Test
The State of Mobile Ad Spending in 5 Charts
Brands Making Investments See Positive ROI from First-Party Data
Desktop vs. Mobile: Where's Programmatic Marketplace Quality a Bigger Issue?
Starcom Mediavest Group Takes a Crack at the Native-at-Scale Problem
SocialFlow has been selected as a partner in Pinterest’s new Marketing Developer Partners program. SocialFlow is extending its market leading optimization technology and advertising solutions through Pinterest’s APIs, enabling publishers and marketers to reach and engage with the highly active Pinterest community.
Learn about the just announced, all-new Adobe Digital Publishing Solution – designed for anyone involved in the development, creation, design and distribution of mobile app content. Featuring Ivan Mironchuk, Solutions Account Manager at Adobe. Complimentary for MPA/ASME members July 16, 9:00-10:00am ET.
Discover the Future of Digital Publishing: You're invited to explore the all-new Digital Publishing Solution (DPS) by joining the Beta Program. The beta gives you access to exciting new features, creative tools and workflows, plus assets, tutorials and plugins to get you started. Try the beta today and start rethinking your mobile strategy.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Newsweek reports: The decision is expected to come in the wake of the shooting last week, when a gunman killed nine African-Americans at a church in Charleston, South Carolina.