The Association of Magazine Media

Friday, June 19, 2015

Q&A with MPA’s Mary Berner: Biggest Lesson from Magazine Media 360° — Print Continues to Captivate Readers
President and CEO of MPA — The Association of Magazine Media, Mary Berner launched the Magazine Media 360° Brand Audience Report last September. The report shares audience growth numbers across all major media formats and has offered new insight into the kinds of content readers want most and what channels are driving the largest audiences. In the following interview, Berner shares what she's learned over the past year managing Magazine Media 360° and why print remains an attractive platform for readers.
Ad Blocking Is a Growing Problem. What's the Fix?
Ad blocking isn't a new issue. People have been installing these extensions for years. But those people were considered a fringe group. But that group is getting closer to the mainstream as kids who grew up browsing the web on their parents' computers are getting their own laptops that they can customize all the way.
Kiplinger Launches Content Channel to Attract High-CPM Audience Segment
Personal finance brand, Kiplinger, has launched a new channel on its site called Wealth Creation that offers service-oriented content for consumers and financial planning professionals. The channel will combine existing content with new content produced by a stable of high-profile contributors, but the endgame is to build a community of professional financial advisor readers that advertisers will pay high CMPs to reach.
Balancing Church-and-State In Custom Content
Afar and The Fader are taking different approaches to keep custom content aligned with their brand voice.
Elle Magazine Celebrates 10 Women Who Rule Silicon Valley
Inside BuzzFeed's New App: We Are Obsessed with Performance
InStyle's Ariel Foxman Attended the Showcase Cinema De Lux at Legacy Place for a Private Screening Of "Inside Out."
LinkedIn Revamps Pulse App
Iconic Magazine Covers Which Made History: Caitlyn, Kim & More
Digiday Podcast: Why Newsrooms Need to Embrace 'Experiences' as Their Differentiator
Fantastic Man Magazine and Its Influence on Men’s Fashion
Google Rolls Out YouTube Newswire, Curates Real-Time Eyewitness Clips
Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads
Marc Maron's Podcast Is About to Get Its Biggest Guest Ever: President Obama
Learn about the just announced, all-new Adobe Digital Publishing Solution – designed for anyone involved in the development, creation, design and distribution of mobile app content. Featuring Ivan Mironchuk, Solutions Account Manager at Adobe. Complimentary for MPA/ASME members July 16, 9:00-10:00am ET.
Discover the Future of Digital Publishing: You're invited to explore the all-new Digital Publishing Solution (DPS) by joining the Beta Program. The beta gives you access to exciting new features, creative tools and workflows, plus assets, tutorials and plugins to get you started. Try the beta today and start rethinking your mobile strategy.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.

What the heck is a Motor City rebel doing in the western-lifestyle-loving pages of “Cowboys & Indians”? This part-time Nashville cat is a better fit than you might think. As he proudly proclaimed back in “Bawitdaba,” his rap-metal smash hit of 1999: His name is Kid Rock. But there’s more than a touch of country in his heart — and in his music.