The Association of Magazine Media

Wednesday, June 17, 2015

How the Magazine Cover Is Surviving - And Thriving - in the Digital Revolution
“There is something pretty persistent about the marriage of imagery and words and timing,” Bloomberg Businessweek's editor Josh Tyrangiel said. “That is a great recipe. It has been a great recipe for centuries now, and I think it will be for centuries to come.”
What Makes Esquire Stand Apart
Cable Neuhaus writes "I sing a song of praise to David Granger and his Esquire magazine. A dithyrambic salute, if you will. Maybe in a gospel vein, with acoustic accompaniment. In an industry with no shortage of superstar editors-in-chief, Granger stands apart. Somehow—maybe instinct, maybe corporate research—he’s paved a highway to his readers’ brains, groins, hearts and bank accounts."
Rodale Inc. Enters Meal-Delivery Kit Business with Chef'd Partnership
Men's Health wants to grocery shop for its readers.The magazine is teaming up with Chef'd, a startup in the emerging meal-delivery kit market, to bring Men's Health branded meals directly to consumers' homes.
Green Good Housekeeping Seal Awarded to a Retailer for the First Time
The Royal Velvet Egyptian Cotton Solid Bath Towel from J.C Penney has earned a Green Good Housekeeping Seal in the textiles category, making J.C. Penney the first retailer to receive this seal.
Q&A with Southern Living’s Sid Evans
The Editor in Chief recounts hist start in the business: "My first magazine gig was at Abuzz magazine in L.A. (now defunct) and then I moved to New York and really started my career there at Sports Afield. Terry McDonald (the Editor) was my mentor and really one of the best (formerly of Esquire and Sports Illustrated). He went to Men’s Journal and I went there with him. I was there for five years and was Editor-in-Chief (EIC) for the last two years. I loved that magazine. It had a great mix of men’s service with an adventure angle. It wasn’t all about working out, it was much more experience oriented..."
Condé Nast VP of Digital Video Operations: Video Is the Gateway to Millennial Audiences
Larry Baach, VP of digital video operations at Condé Nast Entertainment, will be leading a session on creating effective video content at the Yale Publishing Course, which is being held July 12-17.
Harvard Business Review: Online and on the Right Track
Having joined Harvard Business Review in 2006 as its first-ever online hire, Eric Hellweg,
 managing director, digital strategy, has had a front row seat on the organisation’s digital rise. Here, he charts the journey – from reaching five-million unique visitors to a site overhaul and becoming the biggest branded group on LinkedIn.
Foreign Policy's Yaqub on Creating Customised Ad Solutions
Senior vice president and publisher of Foreign Policy, Amer Yaqub, spoke to Olga Nasalskaya about the innovative ways in which the brand competes in today's crowded advertising marketplace.
Shareablee's May Media Publishers Report: Bleacher Report, BuzzFeed Video on the Rise
Peter Kreisky on Transforming Media Organizations
InStyle’s Beauty Director Angelique Serrano on Female Underarms and their Mainstream Moment
More on the Major Editorial Promotions at Ebony Magazine
Bankrupt in 2008, Ziff Davis Beat the Odds with Its Digital Turnaround
BNP Media Buys Architectural Record
CBRE Extends Content Marketing Program with Online Magazine
Fox Confirms Management Changes, James Murdoch to CEO
Reuters' Distributed Approach to Native Advertising
Broadcast, Cable Viewing Numbers Drop
Programmatic Video Takes a Bite Out of Budgets
Confidence in Online Ads Rises, Agencies Focus More on Streaming Sites
SMI: U.S. Ad Volume Expands in May, Digital Exodus Continues
Nick Bogaty fills us in on the completely new, built-from-the-ground-up Adobe Digital Publishing Solution (DPS) that will be available through Adobe's public beta coming soon.
MPA -The Association of Magazine Media, would like to recognize and thank the following sponsors for their support of today's Programmania, happening right now at The Hearst Tower: The Alliance for Audited Media, Integral Ad Science, Kantar Media / SRDS, Kargo, Krux, MediaRadar, Moat, and PIB, -and a very special thanks to Hearst Corp. for hosting the conference.
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.

We’ve all heard the phrases “work-life balance” and “having it all” ad nauseam, but what we don’t hear are the unfiltered, unpretty truth from those in the trenches — what trying to create a balanced life actually looks andfeels like. So we asked professional women — CEOs, lawyers, divorced women, single moms, those who are childfree by choice — to share what they were surprised to learn about the notorious pursuit of “having it all.” Here’s what they said...