Friday, June 12, 2015
Rupert Murdoch to Put Media Empire in Sons’ Hands
“Rupert Murdoch’s long-held plan to hand over his media empire to his sons is now being realized.”
Hearst Int’l President & CEO Duncan Edwards on Global Expansion & Rise of Mobile
Duncan Edwards president and CEO of Hearst Magazines International shares his take on global expansion and how publishers must take advantage of the free web in order to monetize digital assets abroad.
Caitlyn Jenner Poses with Signed Vanity Fair Cover and Her Plastic Surgeon (Photo)
The Reality TV star signed a copy of her famous Vanity Fair cover for plastic surgeon Dr. Harrison Lee thanking him for his help with her facial surgery.
Mobile Programmatic Growing As 91% Of Marketers Up Spend
“Nearly all (91%) mobile ad-buyers have increased their programmatic spend in 2015, according to a new survey and research report from Millennial Media, a mobile ad exchange.”
Economist Films unveils two pilots
“The Economist's new video initiative debuted the pilots of two digital video series… with the intention of bringing the 171-year-old global-affairs magazine's mindset to documentary form and a broader audience.”
Vice Media takes to the skies with JetBlue partnership
“In a move to expand Vice Media’s audience, the digital media company and JetBlue Airways partnered this month to provide in-flight access to Vice’s video content.”
ANA Commissioning Wide-Ranging Study On Media Buying
“The Association of National Advertisers is hiring a consultant to do a broad study on how media is purchased by agencies for advertisers.”
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
In the June/July issue of Garden and Gun, readers will find the resources they need to survive the summer in style. Guy Martin pens the latest edition of "Ask G&G," this time featuring "A Seersucker Style Guide," thoughts on addressing your elders, and the right way to make ice cream.