The Association of Magazine Media

Wednesday, June 3, 2015

Vanity Fair's Caitlyn Jenner Exclusive Reminds Us Why Magazines Still Matter
Caysey Welton writes: "What’s especially interesting now is that the disruptive force many blame for the industry’s demise—the Internet—is arguably what’s keeping magazines relevant, when newsstands have become negligible. That is, blockbuster covers have an innate viral nature that can, sometimes, “break the Internet.”"
Vanity Fair’s Caitlyn Jenner Cover Scores Biggest Day in Site’s History With Over 9 Million Unique Visitors
Vanity Fair’s website netted its largest ever single-day audience, with over nine million unique users clicking on the site to see its cover featuring Caitlyn Jenner, formerly known as Bruce Jenner, a magazine spokesperson told TheWrap.
Caitlyn Jenner’s Photo Shoot: How Vanity Fair Kept It Under Wraps
One image and one alone channeled Caitlin Jenner’s momentous coming out, so getting it right was vital — as was keeping it secret. Misdirection, subterfuge and (gasp!) actual shopping were all unusual parts of the production process.
What Were Vanity Fair's Most Recent Magazine Media 360° Numbers?
The new Magazine Media 360° Brand Audience Report is available—with a twist! This time around, we’re releasing the rankings of all of the brands included in the report, both by total audience and by percent growth versus same period last year.
Caitlyn vs. Kim, by the Numbers: Who Really Broke the Internet?
Proving their power once again, Two magazines covers created record shattering viral activity online: Kim Kardashian may have set out to break the Internet last year, but the numbers tell a different story...
Publishing and Commerce: Will It Work?
Time Inc.'s Joe Ripp, Hearst's Duncan Edwards, InStyle and StyleWatch's Ariel Foxman, and Lucky's Verena von Pfetten are among the magazine media notables, executives, and editors quoted on the subject of magazine media e-commerce: Magazine publishers are exploring new revenue and e-Commerce remains one of the channels with great potential.
How Cosmopolitan and others Are Riding the Social Media Wave
Cosmo’s social media team posts between 50 to 100 items per day on the social networks, which drives about 35 million page views from the networks to the mobile and desktop websites.
Q&A with National Geographic International's Yulia Boyle
Yulia Boyle is senior vice president for international publishing at National Geographic Society. Her mandate stretches from managing magazines, books, digital editions to home entertainment, websites, digital portals and other publishing products in local languages across the globe.
Runner's World Hopes the Public Joins in Lunch-Time Run (Today's National Running Day)
Looks like Medium Isn't Going to Save the Media Industry After All, and That's Okay
Quartz Launches Africa Edition with GE, Rolls Out QZ 4.0
More on the Quartz Site Update and Its "Continuous Design"
Sunset to Relocate to Oakland
TIME Cover Girl Laverne Cox Moved by Love and Support for Caitlyn Jenner
Beauty Brands Dying to Sign Caitlyn Jenner
Judd Apatow Annotates Esquire
British GQ July Issue Just Keeps On Ticking
Step Inside 92-Year-Old Marvel Comic Book Legend Stan Lee's Office
Future of Huffington Post Uncertain
Facebook’s Deal with Publishers a Stark Reminder of Digital Ad Gulf
Tribune Signs Dozens of Newspapers for National "Publisher Consortium"
ExchangeWire Study: Programmatic Marketplace Quality Deemed "Serious" Issue by Industry Majority
Programmatic Continues to See Big Jumps: Spend Up 50% in Q4
Search Engines Are Main Source of Website Traffic to Top Retailers
Register today for MPA’s Programmania and walk away with tips, insights and new resources immediately applicable to your own business agenda. Includes topics such as “Revving Up Revenue,” a panel discussion led by Wenda Harris Millard, President and COO, MediaLink (right) -- covering selling programmatic inventory, new advertiser demands, pricing and more. See the full agenda and register today!
The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Join Steve Booth, industry monetization expert and VP, Vindicia (right), for a one-hour webinar (June 4, 1-2 PM ET) on the digital content monetization landscape. Booth will highlight enterprise-class innovations happening within consumer-facing subscription billing services, and feature examples from leading brands such as Bloomberg, Next-Issue Media and Hearst Digital Media. Complimentary for members!

Read the extended conversation between Caitlyn Jenner and Buzz Bissinger with new details that weren’t included in the July cover story.