The Association of Magazine Media

Friday, May 22, 2015

Be Magazine and Magazine Media Bolder: A Love Letter from the 2015 MPA IMAG Conference
Professor Husni reports: "Be Bolder in Boulder was the theme of the conference that was organized under the watchful eye of Mary G. Berner, President and CEO of the MPA: The Association of Magazine Media, and the masterful execution of Beth Tighe, VP of Marketing and her team at the MPA. Ms. Berner and Ms. Tighe wrote in the introduction to the program booklet, “Some of the most innovative work in our industry today is coming from the group gathered here this week. We celebrate your boldness, we celebrate your innovation and we celebrate your success.”"
Playboy Keeps Its Clothes on with New SFW App
Playboy came in third among magazine brands for the largest audience growth year-over-year between the first quarter 2015 and first quarter 2014 (61 percent), according to MPA - the Association of Magazine Media's Magazine Media 360°. It also had the most mobile web growth according to the organization, a whopping 756 percent increase during the same time period.
110 Photojournalists Run National Geographic’s Instagram Account
Three years ago, National Geographic started an Instagram feed. Now, it has close to 7,000 images, more than 19 million followers and recently reached its billionth like.
Why Afar Is Dipping Its Toes Into the Travel Business
According to Greg Sullivan, CEO and co-founder of Afar, Journeys is actually an extension of the company’s existing offerings. The site has more than 80,000 suggestions—“utilitarian guides for the independent traveler,” he says—that readers can go to for ideas. Journeys helps them complete the circle, moving beyond inspiration and into action.
Hamptons Magazine Wars Heat up for Holiday Weekend
Keith Kelly writes: "Those getting ready to frolic on the East End over Memorial Day will have plenty of thick, glossy magazines catering to their needs in the Hamptons. Our East End spies say that Modern Luxury’s Beach and Dan’s Papers were the first to market on Thursday."
2015 Magazine Media Factbook and the 22 “Tweetable Truths”
The Association of Magazine Media announced today the release of its 2015 Magazine Media Factbook, the industry’s definitive compilation of magazine media research and statistics. The 2015 edition includes graphics with data from the recently launched Magazine Media 360° Brand Audience Report, as well as figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media. In addition to the Factbook, today’s release includes 22 “Tweetable Truths” about the industry - fast facts formatted for social media sharing, including positive – and perhaps counterintuitive – figures about the state of print media.
Video: The Media Elite's Best Commencement Speeches of 2015
Breastfeeding Model Covers Elle Australia
Commentary: Don’t Write Lucky’s Eulogy Just Yet
Hearst Reorganizes Digital Roles
Forbes and NY Times Add to Teams
Nikki Finke Chooses Fiction
People Moves in Magazine Media
The Huffington Post Updates Its Digital Magazine Newsstand App
Crossing the Streams: Why Competing Publications Are Deciding to Team Up on Podcasts
New CMO Says Postal Service Has "Data" Act Together
Agencies, Marketers, Buyers And Sellers Arm Wrestle Over Programmatic
Sony Kicks Off Global Media Agency Review
Growth in Mobile's Share of Ad Interactions Slows
Cross-Platform Ad Campaigns Add Millions to Audience Reach
Leaders of independent magazine media companies shared insights on their consumers, new business models and plans for the future at this week’s 2015 MPA-IMAG Annual Conference in Boulder, CO. Left to right, panel moderator Don Nicholas, CEO, Founder and Lead Instructor, Mequoda Group, and panelists Jeff Paro, President and CEO, Outdoor Sportsman Group (OSG); Bryan Welch, CEO, B The Change Media; Scott D. Schulman, President, Rodale Inc. and Andrew Clurman, President and CEO, Active Interest Media, Inc.
Register today for Programmania and come away with tips, insights and new resources immediately applicable to your own business agenda. Featuring Ryan McConville, COO, Kargo – and many more magazine media and technology insiders. See the agenda and register today.
Join Kris Nagel, SVP Worldwide Field Operations at Vindicia, for a review of the digital content monetization landscape. He’ll highlight enterprise-class innovations happening within consumer-facing subscription billing services, with examples from Bloomberg, Next-Issue Media and Hearst Digital Media. Complimentary for members – register today.

Fast facts formatted for social media sharing, including positive – and perhaps counterintuitive – figures about the state of print media.