Wednesday, May 20, 2015
TIME Channels Radio to Boost Mobile Time Spent
Digital media is going back to the future by channeling the early days of radio by giving digital visitors the option of having the news read to them. It’s among a handful of publishers — including The Economist, Forbes and Quartz, that have been creating audio versions of their publications.
A Look at Smithsonian Journeys’ First Edition
Victoria Pope, the editor in chief of the new Smithsonian Journeys magazine, said she wants to give readers a visual and literary experience. “I spent a lot of time talking to the people who run the [Smithsonian] tours and listening to their anecdotal stories about what people on their tours are the most interested in,” she said. “I feel like I have the perfect focus group in these people.”
Q&A with Teen Vogue's Amy Astley
Editor in Chief Amy Astley discusses the second season of Teen Vogue’s video series Strictly Ballet, now taking place at the Miami City Ballet.
Q&A with MagNet's Joshua Gary
“We wanted to make it easy for publishers to communicate to their customers where their magazines were available for purchase; not only via a traditional website, but also making it available via mobile, so that when people are actually in the store, they can get information about what’s available to help facilitate that spur-of-the-moment decision. We want to take off the “mobile blinders”, and put a “mobile spotlight” on our brands.” Says MagNet President Joshua Gary.
Lucky Magazine Goes Quarterly
"The shift to a quarterly matches the consumer habits and also offers a unique value proposition," Josh Berman, CEO of The Lucky Group, "What differentiates us in the marketplace is print—as content and commerce converge, we're seeing the fashion industry use print as a differentiator and as a tool to reach the audience/customer in a different way."
Niche Media Relaunches Websites, But You Still Can't Tell Them Apart
Why Diablo Publications Sold… To Itself
Entertainment Weekly Taps New Publisher
Lonely Planet Magazine Headed to U.S.
DC Comics Goes Up Against Rihanna
No One Wants to Buy The Daily News
Publishers Beware: Ad Blocking Has Gone Mobile
New York Times Magazine Unveils First Live Event
For Video Ad Viewability, Size Matters
Rondon: Forget CPMs, You Should Be Transacting on Time
Kristin Romey, writing for National Geographic, looks at how ancient Mississippi floods shaped the rise and fall of the prehistoric metropolis known as Cahokia.