Wednesday, May 6, 2015
Buick Cooks Up Integration in NBCU/Esquire Network's Knife Fight
General Motors’ Buick division is partnering with NBCUniversal’s Esquire Network for a first-time sponsorship of season three of foodie show “Knife Fight.” As presenting partner, Buick gets multiplatform integration with marketing elements on the television network, plus digital and social expansion for Season Three, which kicks off May 26.
Guitar World Launches Lessons App, Boosting Mobile Video Strategy
Guitar World turns DVD lessons into bite-sized, mobile-ready content, driving new revenue and expanding its audience.
Q&A with Victoria Pope: More on Smithsonian's Journeys Launch
As editor-in-chief of Smithsonian Journeys, The Smithsonian’s new quarterly print publication tied to the organization’s travel arm, it is Victoria Pope‘s job to highlight single, successive destinations. The debut issue is all about Paris and the next one will focus on the Inkas.
Saveur Relaunches Website
Saveur magazine is improving on its digital game with a new Web site that is set to debut today. The homepage allows the user to search by topic: Recipe, Food, Drink, Travel, Style + Home, Video and Events.
Reddit Launches Video Division
Reddit has expansion on its mind with the launch of a new video division. The division will create original content and be overseen by Stephen Greenwood and Jordan Oplinger, two former staffers for The Verge.
Zooey Deschanel Covers Cosmo
Carl Franzen Named Online Director for Popular Science
The Year Two Hungry Freelancers Corraled Elton John
Paul Gigot Named Pulitzer Chair
Founder of Local Texas Magazine Deported
Relevant Publishers Secret for Success? Modern Advertising
Confessions of a Tech Journo Turned Flak: "This Industry Is a Mess"
Plomion: No, Programmatic Isn't Killing the Creative
Marketers Share Data Externally, Whether or Not They Want to
Publisher Native Advertising Pricing Models Diverge
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