The Association of Magazine Media

Tuesday, May 5, 2015

National Geographic Has More Than 17 Million Instagram Followers
Hats off to the social media team at National Geographic. The @natgeo Instagram account has more than 17 million followers and more than one billion likes. Those numbers make National Geographic the most followed non-celebrity Instagram account and the only media brand among Instagram’s top 20 accounts.
Q&A with Martha Stewart Living's Daren Mazzucca
Martha Stewart Living at 25: Leveraging the personality, the magazine, and the cross platform selling. Mr. Magazine™ interviews Daren Mazzucca, Publisher, Martha Stewart Living.
Q&A with Saveur's Erica Duecy: Scaling Your Video Efforts
Saveur's digital director, Erica Duecy: "Brands are getting smarter about creating lifestyles around their products with editorial content that communicates their positioning. This holds true across platforms, on video, websites and social media. For video advertising, some of the more innovative brands are a shifting away from video pre-roll advertising, instead creating their own video content for maximum impact."
Working Mother's 50 Power Moms Revealed
The fashion and retail crowd make a strong showing on Working Mother’s annual list of “50 Most Powerful Moms of 2015.” Victoria Beckham, Tory Burch, J. Crew president and creative director Jenna Lyons, Spanx chief executive officer Sara Blakely, Gisel Ruiz, executive vice president of Wal-Mart International, and Rosalind Brewer, president and ceo of Sam’s Club, all made the list.
The Biweekly New York, a Year in
Going biweekly has “created this opportunity to get the digital team and the print team on the edit side working much more closely together,” said Michael Silberman, New York’s general manager of digital.
Runner's World's David Willey on Periscope and Youtube
Check out a video chat with Runner's World's David Willey (Twitter handle: @dwilleyRW) on Periscope or watch the raw video on Youtube and learn about Runner's World's cover search and Willey's triathlon training.
Esquire, Axe Bow Contest for Menswear Designers
Axe and Esquire are trying to raise the profile of men’s fashion with a new contest that will highlight promising young designers and their work.
Food and Restaurant Critic for Esquire Magazine Josh Ozersky, Dead at 47
Joshua Ozersky, one of America’s most passionate and eloquent food writers, died on Monday in Chicago, where he was attending the James Beard Awards.
Thomas R. Shepard, Look Magazine’s Last Publisher, Dies at 96
Condé Nast Entertainment Taps Joy Marcus
Hearst Magazines International Names Chief Technology Officer
Time Inc. Hires Chief Data Officer: JT Kostman, PhD
USA Today’s Catalina Camia Joins CQ
Anna Kendrick Covers Glamour
Award for French Magazine Charlie Hebdo Divides Prominent Writers
Citi Launches Global Media Review
MRC Weighs in on Mobile "Viewability," Adds Loaded Ad Criterion
Brought to You by the Consumers: TripleLift, Sticky Uncover Preferred Native Ad Disclosures
Publisher Native Advertising Pricing Models Diverge
How Starcom Trained 1,200 Employees to Speak Programmatic
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On May 4, 1970, four students were killed by National Guardsmen during a demonstration against the Cambodian Campaign. TIME magazine looks back.