Friday, May 1, 2015
Time Inc. Plans to Produce 10,000 Videos in 2015
Time Inc. returned to the NewFronts this year, proclaiming plans to produce 10,000 videos this year with a mix of new entertainment, news and lifestyle-themed shows drawing from its varied portfolio of titles.
More on Time Inc.'s Video and Distribution Expansion
InStyle will launch a series called “The Next Star Stylist,” in which emerging stylists will compete to dress celebrities on the red carpet.
More on Conde Nast NewFronts Pitch: We Make Video for "Premium" Audiences
Conde Nast left an indelible message on advertisers at its NewFronts presentation on Tuesday: It produces a lot of videos -- more than 4,000, in fact, since the company introduced its digital video channels in 2013 as part of Conde Nast Entertainment, or CNE.
Q&A with The New Yorker's Lisa Hughes
A talk with Lisa Hughes, Publisher, Chief Revenue Officer of The New Yorker about the title’s continued digital growth.
Q&A with Travel + Leisure's Jay Meyer and Nathan Lump
Jay Meyer, VP and Publisher; and Nathan Lump, Editor-In-Chief for Travel+Leisure magazine talk to Professor Husni: “What we’re seeing from the business community is that obviously, from a brand awareness and storytelling perspective, print is still a really important tool for us and that’s also partially because we’re living in the luxury space. And luxury advertisers have really seen that print still works for them from that perspective.” Offers Nathan Lump.
Quartz’s Kevin Delaney: Time to Kill the 800-Word Article
Quartz launched 2-and-a-half years ago as an upstart digital-first, global business news brand. The proposition: Quartz would outflank established rivals like The Economist, Wall Street Journal and Financial Times by being more nimble, more audience-focused — and free.
New Magazines Enjoying a Strong Spring Time… Rediscovering Print.
Husni: "April saw major publishers... giving birth to beautiful new magazines and cosseting them with the care and concern that only a parent can."
Big Companies Put the Squeeze on Ad Agencies
P&G is part of a trend as it pares its roster of marketing firms: The world’s largest advertiser wants to spend less on marketing, dealing another big blow to an industry already battered by corporate cost-cutting.
Ink Made from Smokers' Lungs Increased Interest in Quitting by 500%: An Effective Campaign from BBDO Thailand
Magazine Prints Cover with Ink that Contains HIV-Positive Blood
The Onion Touts Its Website Redesign, As Only The Onion Can
IMG Models Partners with W Magazine for Social Media Model Search
Bloomberg Makes Several Promotions
People Moves in Magazine Media
Uma Thurman Teams with Ellen von Unwerth for Vs. Magazine
Vox Media Begins to Monetize Its "Magical" Content Platform
More on InStyle’s Ariel Foxman Interview with Sarah Jessica Parker
Newsonomics: The Guardian Is Trying to Swing Google’s Pendulum Back to Publishers
5 Digital Magazine Trends to Keep an Eye on in 2015
As Content & Technology Converge, Publishers Feel the Squeeze
5 Myths of Programmatic Video
Multimillion-Dollar Annual Cost Of Programmatic Platforms Could Slow Industry Growth
Viewability Deficit Heavily Impacts Publishers' Bottom Line
Morgan: Media Agencies Aren't Going Away - But Being "Agents" Might
Learn how to survive and thrive in the programmatic sea change. Register today for MPA’s Programmania, featuring a line-up of magazine media leaders and technology partners including Paul Caine, global chief revenue officer, Bloomberg Media Group. Sign up and learn more.
Join 100+ enthusiast leaders at the key conference for independent magazine media. Audubon, AFAR, Discover, Domino, Dwell, Fast Company, Freeskier, Guideposts, Harris Publishing, Harvard Business Review, Hoffman Media, Mother Earth News, Outside, Prevention, Reader’s Digest, Scientific American, Success, Yankee and many more brands are already on board.
Forty years ago, Ashe finally became King Arthur by going against his aggressive mentality.
2015 marks the 50th anniversary of TENNIS Magazine's founding in 1965. To commemorate the occasion, the editors will look back each Thursday at one of the 50 moments that have defined the last half-century in TENNIS.