The Association of Magazine Media

Friday, April 24, 2015

Total Magazine Media Gross Audience Increased by 10.2% in Q1 2015!
Reflecting on the results, Mary G. Berner, president and CEO, MPA—The Association of Magazine Media said, “With our first reported quarter-over-quarter results, The Magazine Media 360° Brand Audience Report validates the notion that consumers continue to deepen and broaden their engagement with magazine media brands across platforms and formats.” She added, “By capturing magazine media consumption in all channels, you get a clearer and more accurate picture of the robust demand for magazine media brands across the entire ecosystem.”
Why Time Inc.'s People magazine Is Platform Agnostic
Just look at the raw numbers and it’s clear that People magazine’s brand presence across media platforms is phenomenal. The appetite for its content is so strong, that there’s no future platform it won’t explore, as People editor Will Lee tells Piet van Niekerk.
Time Inc. CTO Navigates Move to Amazon
CTO Colin Bodell wants to move Time out of its five data centers and onto the Amazon cloud. The technical and cultural shift is well underway.
Q&A with Hearst’s Troy Young: The Modern Publisher Needs a Platform
In a Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change — and what will determine the winners in the fast-changing digital media market.
Hearst Magazines Expands GlossyBox Partnership
GlossyBox’s latest partnership is with CosmoBody, a digital subscription fitness channel produced by Hearst’s Entertainment & Syndication division. CosmoBody, which launched in July, is part of the Cosmopolitan brand umbrella, which allows the fitness channel to market its service across those brand platforms.
Forbes Launches Multiplatform Marketing Tool "Pulse"
The new product launches are coming fast and furious at Forbes. The business media company announced the launch of a new advertising product called Pulse, intended to help marketers incorporate visual and interactive storytelling into campaigns appearing on the site.
Q&A with Harvard Business Review's Adi Ignatius
“When I’ve worked at legacy publications, we’d create this content that was basically designed to be an adjacency to advertising. Whatever, fine. Then the advertising disappears. Advertising definitely comes and goes; you have to make sure that you have a product at the end of the day that your readers actually care about, because the advertising dollar today will disappear tomorrow.” Says Adi Ignatius.
Veteran Film Critic Richard Corliss Dead at 71
WHCD Watch: Bradley Cooper, Christopher Nolan Headline Time/People Guests
Apple Watch Creates Wrist-y Business for Publishers, Advertisers
People on the Move: TIME and New York Staff Up Their Political Teams, and More
Why Is Media Business Innovation Dominated by Advertising?
Confessions of Digital Ad Pioneer John Battelle: We Got a Lot of Grief for the Banner Ad
Debunking Viewability's Big Myths
Video Viewability Standards Have a Long Way to Go
Meeting of the Social Measurement Minds
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Join 100+ enthusiast leaders at the key conference for independent magazine media. Audubon, AFAR, Discover, Domino, Dwell, Fast Company, Freeskier, Guideposts, Harris Publishing, Harvard Business Review, Hoffman Media, Mother Earth News, Outside, Prevention, Reader’s Digest, Scientific American, Success, Yankee and many more brands are already on board.

Anthony Daniels and Mark Hamill reflect on long-ago battles and the new ones ahead in an Entertainment Weekly exclusive.