The Association of Magazine Media

Wednesday, April 15, 2015

The MPA Magazine Media 360° Social Media Report Q1 2015!
Commenting on the Magazine Media 360° Social Media Report, Mary G. Berner, president and chief executive officer of MPA – The Association of Magazine Media noted, “When we set out to establish digital and social media metrics, we knew that we were exploring uncharted waters. While there is still no broad agreement on what actually matters in social media, insights gleaned from this report can be valuable in gauging the efficiency of our strategies and investments in reaching our audience. With notable growth across all networks and brands, the report clearly demonstrates that consumers are enthusiastically interacting with magazine media brands on social platforms.”
National Geographic Is King of Magazines in Social Media Ranking
Keith Kelly writes "The 127-year-old magazine has more than 67 million followers and likes on Facebook and similar sites — nearly 20 million more than No. 2 ranked sports magazine ESPN, with 40.3 million, a new survey shows. Time came in third at 22.9 million."
Magazine Media Industry Releases Social Media Report
In terms of absolute growth, magazines added 10.3 million new Twitter followers, but in terms of absolute size, Facebook continued to dominate across all social media platforms. Instagram had the highest rate of growth in followers for magazine media brands at 18 percent with The Economist, Recoil and Bloomberg Businessweek showing the largest percentage growth for the quarter.
Magazine Trade Group Overhauls Advertising Guidelines
Indeed, the rules are meant to apply broadly across print, web and mobile sites, apps, social media and even events, according to Sid Holt, CEO ASME. Ultimately, they boil down to one overarching theme, the same as the old guidelienes: Don't deceive the reader.
Condé Nast Crosses 50 Million Monthly Mobile Visitors
Hearst Magazines International's Duncan Edwards: In Any Language, Editorial Voice Is Everything
More on Hearst's New Platform Approach
Kendall Jenner Covers GQ
Kirsten Bell Covers Good Housekeeping
More on Nikki Reed and Her New clothing Line at the People StyleWatch Party at Coachella
GQ Adds Diane Mattioli
AwesomenessTV to Push Internationally, Announces First Verizon Series
Capital to Become POLITICO New York As Parent Company Sets Expansion Plans
"Booby-Trapped" Ad Delivered Via RTB Reveals the Ever Evolving World of Ad Fraud
Barr: Wearables May Be Next Consumer Communications Channel
A Fashion Divide for Millennial Women
TV Viewership Declines Across All Demos
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