Tuesday, April, 14, 2015
Reader’s Digest Signs Multi-Million Dollar Deal with Taboola
Reader’s Digest Association (RDA) is going all in on sponsored links. The company has signed a multi-million dollar deal with Taboola, making the marketing platform the exclusive sponsored content provider for RDA’s brands.
Hearst Taps Twitter’s Periscope for Live-Video Blast Across Digital Brands
Hearst will stream 18 simultaneous live broadcasts — each pegged to the theme of “Bedtime Stories” — on Periscope, promoted with the hashtag “#bedtimestory.” The video content will feature editors, personalities and social-media influencers.
More Q&A with Organic Life's James Oseland
The editor in chief said "I felt very instinctually that there is an enormous audience out there for a brand that encompassed all of the things that they were so innately engaged in, from gardening and small-scale farming to cooking to well-being to matters that concern their homes and home lives. Organic Gardening is a legendary brand, and the spirit of that is very much alive in what we're doing, but we've created a very, very different kind of magazine and experience."
More on Rodale's Rebranding Organic Gardening As Organic Life
Organic Life hits newsstands today. It will publish six times per year and feature a wide array of content. Its first issue includes articles on sustainable flowers, the science of walking and what it’s like to go salmon fishing in Alaska.
More on Smithsonian's New Travel Title
Smithsonian Enterprises is set to launch a new print quarterly called Smithsonian Journeys. The travel-themed title will be newsstand-only, but its main strategic purpose is to anchor a broader travel services strategy for the Smithsonian Institution.
At the People StyleWatch and Revolve Party at Coachella: Nikki Reed Celebrates Her New Collection
Nikki Reed and Ashley Greene reunite at People StyleWatch & Revolve Fashion and Festival Event during this year’s Coachella Music Festival.
Q&A with Katherine Bell, Editor of Harvard Business Review's HBR.org
Clickbait vs. quality content: Is the risk worth the traffic? ntriguing headlines can definitely hook readers, but sometimes the pursuit of traffic leads editors to create hyped-up, misleading headlines. Clickbait has become a means to chase traffic, but it jeopardizes the loyalty of readers with content that doesn’t deliver on the promise.
Atlantic Media's Newest Niche Ad Play Is for the "Parks and Rec Crowd"
While other publishers chase scale, Atlantic Media has found success lately with niche publishing. Two years after launching Defense One, a site covering security issues, Atlantic Media is following it today with Route Fifty, a new brand for state and local government executives. Route Fifty started as the state and local news channel of Government Executive, Atlantic Media’s publication for federal execs.
Advertorials Come of Age: Or How I Became a Convert to Native Advertising
Winkleman: "In the recent hullabaloo surrounding native advertising, we seem to have forgotten one of its progenitors: the lowly, print-based advertorial. Like its cousin, the televised infomercial, the advertorial suffered years of abuse at the hands—and eyes—of readers.
Coca-Cola Revamps Website to Make It Look Like a "Digital Magazine"
Playboy to Publish "Lost" Madonna Nudes
Glamour Magazine Hosts Successful Glam Yoga Camp
Facebook–New York Times Partnership Affirmed by Magazine Editor Jake Silverstein
No, This Food Magazine for Toddlers Isn’t a Joke
Time Out New York Is Officially Free
Taunton Ends CEO Search, Shifts Dan McCarthy from Interim to Permanent Role
A New Role for Quartz’s Senior Asia Correspondent
Nate Silver to Vox: Stop "Stealing" My Charts
Nonprofit Journalism: A Model That’s Here to Stay — and Spread
These 3-D Mobile Ads Are Grabbing Brands' Attention Smartphones: Becoming the Launchpad for Virtual Reality
The New York Times’ Long View on Wearables
Instagram Takes Another Step Toward E-Commerce: Has Its Eye on Click-to-Shop Ads
The Cut-Down Generation: Or Why We're Going Multisensory
Join 100+ enthusiast leaders at the key conference for independent magazine media. Audubon, AFAR, Discover, Domino, Dwell, Fast Company, Freeskier, Guideposts, Harris Publishing, Harvard Business Review, Hoffman Media, Mother Earth News, Outside, Prevention, Reader’s Digest, Scientific American, Success, Yankee and many more brands are already on board.
Errin Haines Whack and Rebecca Burns writing for Atlanta present an oral history with Kasim Reed, Sam Massell, Jermaine Dupri, Dallas Austin, Eldrin Bell, Luther “Uncle Luke” Campbell, Sharon Toomer, Ryan Cameron, and many more.