The Association of Magazine Media

Thursday, April 9, 2015

Meredith Corp. Debuts Parents Latina
Meredith Corp. has launched a new English-language magazine targeting Hispanic mothers in the millennial generation. Called Parents Latina, it’s a spinoff of the company’s Parents and Ser Padres brands and part of its Parents Network, which also includes FamilyFun and American Baby. The new magazine will be published on a quarterly basis at first, with a guaranteed rate base of 700,000. Advertisers featured in the launch issue include L’Oreal, Procter & Gamble, Johnson & Johnson, SheaMoisture and Toyota.
Meredith CEO Stephen Lacy Among Big Business Notables Answering the Question: Can Companies Solve Workers’ Money Problems?
As corporate-benefits programs shift more responsibility onto workers, Meredith’s chief executive, Stephen Lacy, says he hopes the personal-finance help will “empower” employees to make the right choices. “This whole self-directed activity is extremely risky without a lot of education and effort,” he says.
Bauer Launches Simple Grace
The first 144-page issue of the monthly magazine hits newsstands across the U.S. on April 10, with a launch circulation of 200,000 copies and a newsstand price of $3.99. Conceptually, the magazine is something of a spinoff from First for Women, according to Carol Brooks, who serves as editor in chief of both titles.
Chelsea Manning's First Interview: A Cosmopolitan Exclusive
Chelsea Manning, the U.S. Army soldier formerly known as Bradley Manning, has given her first interview to the media since she was convicted of espionage and sent to military prison. Her publication of choice: Cosmopolitan, which brands itself as "the women's magazine for fashion, sex advice, dating tips, and celebrity news."
How Publishers Are Rethinking the Infinite Scroll
Forbes's Lewis DVorkin, Travel + Leisure’s Nathan Lump, and Quartz's Zach Seward chime in on the new structure's positive aspects and potential downsides.
Travel + Leisure Takes Platform Approach to Raise Output over 700 Percent
At a time when magazine staffs are shrinking, not growing, going the platform route is an obvious way for T+L to meet its aggressive publishing goals.
View: Do Scandals Like Rolling Stone’s Do Lasting Damage to Journalism?
While many agreed Rolling Stone’s failure harmed the media’s reputation, they also said it and the industry could repair the damage. The larger threats to journalism, many of them added, are more gradual systemic changes, from the implosion of business models to false balance in public “controversies.”
Google Considering Buying Twitter (Rumor Has It)
Sass: "If you can’t beat ‘em, buy ‘em. That seems to be Google’s thinking, if you believe rumors circulating in the trade press that the search giant is trying to buy Twitter and it’s not necessarily an amicable takeover."
Time Cover Declares "Black Lives Matter"
InStyle’s Fashion and Beauty Editor-at-Large Kahlana Barfield Talks about the Season’s Trends
Native Ads for FX's Louie Take Over New York Mag's
Foreign Policy Magazine Is Going Nuclear
Sofia Vergara Covers Vanity Fair
Hearst Integrated Media Announces Staff Changes
Marie Claire Adds Four Contributing Editors
Chris Bodenner Returns to the Atlantic Fold
Rodale Launches Women's Health in Croatia and Malaysia
Glamour Launches in Iceland Under 365 Media
New York Times Style Magazine Launches in Japan
Washington Post Executive Editor Martin Baron on Journalism’s Transition from Print to Digital
The Wall Street Journal's Native Approach: "If It Looks Like a Puff Piece, Nobody's Going to Read It."
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