Wednesday, April 8, 2015
Advertisers Want Reassurances from Rolling Stone
"Surprised by Magazine's Silence:" Media-buying executives who steer brands' ad budgets say they're frustrated that Rolling Stone's ad team has not reached out in the wake of a blistering Columbia University School of Journalism report detailing the magazine's "journalistic failure" in its now-retracted story about rape on college campuses.
Time Inc., Telemundo Partner for TV Home Show
Time Inc. has dived into the Spanish-language TV arena, in collaboration with Telemundo, a division of NBCU. Debuting April 11, "SOS: Salva Mi Casa,” (“SOS: Save My House”), follows real families in various stages of design makeovers — from nurseries to offices.
Fortune Bulks up on Technology Coverage
Fortune Magazine announced Wednesday morning that it has hired six reporters from Gigaom.
Travel + Leisure Unveils New Look and Website
“This is modern and it has an easier user experience. There are more bells and whistles...” offered Travel + Leisure Editor in Chief Nathan Lump.
WSJ. Magazine Strengthens “Tastes” for April edition
Louis Vuitton and Céline were among the luxury houses targeting the fine tastes of affluent readers of WSJ. magazine’s April edition.
Newsonomics: Why The Economist Decided Now’s the Time to Speak Chinese
With its newly launched (and multlingual) Global Business Review, The Economist is taking advantage of the scale digital distribution can offer.
Oprah's O Magazine Turns 15: The Psychosocial Components of Its Continued Popularity
O addresses the important components that attract its strong demographic and keeps them coming back for more. There are plenty of success secrets tucked inside the magazine, but there are five factors that might be at the core.
A Look at Women's Health's Laura Frerer-Schmidt's Wellness-Centric Office
Women's Health vp, publisher Laura Frerer-Schmidt keeps a homey New York office that evokes clean, healthy living. It's only natural for an executive at Rodale, whose stable of magazine titles also includes Men's Health, Prevention and the new Organic Life (formerly Organic Gardening), which debuts April 14.
Food & Wine Celebrate Best News Chefs, and Domino Launches a Shoppable Apartment in This Week's NYC Events
Food & Wine publisher Christina Grdovic, EIC Dana Cowin and special projects director Gail Simmons attend the magazine’s Best New Chefs party, and Domino’s editorial director Robert Leleux and designer Antonino Buzzetta celebrate the opening of Domino’s first ShopHouse.
See the First Brands to Use Instagram's Carousel Ads
Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread.
Ad Blocking Is Every Publisher's Problem Now
The conventional wisdom around ad blocking was that it was a problem exclusively for sites covering topics like technology and video games... But the global ad-blocking user base has ballooned to 144 million monthly active users, according to a recent report from Adobe and PageFair, which measures ad-blocking rates. That number more than doubled in 2013 alone.
Marketers’ Digital Push Continues, Despite Questions About What Works
Tadena: "Advertisers don’t know what they’re doing yet when it comes to digital marketing. But that isn’t stopping them from spending more money."
Hollywood Reporter Unveils "35 Most Powerful People in NY Media"
How The Nation Is Facing the New Era of Journalism
More on TEN Acquires Torque.TV, Ups Digital Video
Donald Fagen Kicks Off Rolling Stone/Coachella Diary in Style
First Look: Three New Business Digital-Only Magazines
Oyster Expands Its "Netflix for Books" Service with a New E-Book Store
Facebook Sued for Creating Database of "Faceprints"
Google Must Face Lawsuit for Sharing App Purchasers' Names with Developers
Three Truths about Fraud
Mobile Live Streaming Craze Showing No Signs of Slowing Down
76% of Brand Marketers Favor Programmatic; Only 27% Buying
Programmatic Buyers Demand Placement Transparency
40% of Email Clicks on Mobile
You’ll get a first-hand look at the new Fast Company app and the capabilities of Adobe Publish, the new platform that has the ability to deliver a modern experience and continuously publish content that feels tailored to mobile devices.
Writing for the Columbia Journalism Review, Laura Dattaro looks at a group that’s attempting to slow some of the runaway misinformation about climate change, by doing what scientists do with their published work: review it. To achieve this, Climate Feedback—less an organization at this point than an amorphous gathering of climate scientists, oceanographers, and atmosperic physicists—is making use of a browser plugin from the nonprofit Hypothes.is to annotate climate journalism on the Web.