Monday, March 30, 2015
More on Sir Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness
It's music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve. According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press Guild breakfast in the U.K.: "There is an argument at the moment going on about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit [for]."
min's In-Depth Coverage and Analysis of the Latest Magazine Media 360° Data
In its latest issue, presented here in its entirety; Get smart strategies to maximize your circulation and see what executives from the big magazine media companies are reading in min: The Media Industry Newsletter.
Magazine Media 360°- New February 2015 Data Available
This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.7 billion in February 2015 versus 1.5 billion in February 2014. The February performance continues to benefit from increased video and mobile web consumption, up 18.7% and 78.0%, respectively, over the same time period in 2014.
The Economist Launches Apple Watch Audio Edition
The Economist is embracing Apple’s latest product by bringing its audio edition to the fashionable wrist wear item next month.
Q&A with InStyle's Katherine Schwarzenegger
InStyle's contributing Editor Katherine Schwarzenegger talks about InStyle's social media study, SXSW and the #FeelingBeautiful campaign.
Q&A with WIRED's Billy Sorrentino
Get a look ahead with Billy Sorrentino, head of creative and executive creative director across the recent Wired.com relaunch project. Sorrentino was previously design director at Condé Nast’s Editorial Development Group, where he worked closely with Scott Dadich on the development of the company’s digital editions.
Q&A with Forbes's Mark Howard on Mobile-First Publishing
Forbes CRO Mark Mark Howard discusses the journey towards mobile-first publishing: A new approach to mobile, with greater emphasis on community-focused apps expects to deliver a younger global audience.
Q&A with Time Inc.'s Clare McHugh
Group Editor, All You and Health Clare McHugh talks in-depth about the eMeals partnership and how her team is always on the lookout for new ways to provide content that their audiences will find useful.
Good Housekeeping’s Lori Bergamotto Talks Prom Trends on GMA
Good Housekeeping’s Style Director Lori Bergamotto advises moms on how their daughters can wear the crop top trend conservatively for their prom this year.
Q&A with InStyle's Eric Wilson, Vogue's Lynn Yaeger, and New York's Veronique Hyland
Magazine notables are among the 6 major critics interviewed about everything from how the got their start, to the influence of the blogosphere, to the role and place of the fashion critic today.
TV Star's Fake Parents Cover Draws Raves on Social Media
Glee actress Naya Rivera announces pregnancy to fans on Facebook by photoshopping her own face onto an imaginary cover of Parents magazine.
Reviews of Magazines at the Newsstand: The Best Magazines to Get You Ready for Baseball Season
Magazines Come to Jesus for Their Salvation…
The Weight of a Magazine for Sex Workers: What a Group of Workers-Rights Activists Learned from Starting a Publication
Issues of Los Angeles Magazine Have Been Nominated for ASME’s Reader’s Choice Cover Contest
Brad Dunn Promoted to SVP and Chief Digital Officer at Athlon Media Group
More People Moves in Magazine Media
Vice Expands Deal with HBO, Adds Newscast
Yoox Group in Talks with Luxury Online Seller Net-a-Porter
What Will Be on Digital Publishers’ Minds a Year from Now?
Kim: These Six Stupid Marketing Metrics Need to Die
Kawasaki: The Only 10 Slides You Need in a Pitch [Infographic]
Mobile Is Driving Ad Spending This Year and Next
For Cord-Cutters Prime Time Is, Well, Prime Time
Millennial Dads Are Real, and So Is Their Spending Power
Branded Content Is Getting a Bad Rap, but Brands Have Stories Worth Sharing
Writing for IEEE Spectrum, Crispin Andrews explores how drones, -arguably the most controversial new technology to come along in a long time, can help save elephants and rhinos from poachers.