Thursday, March 19, 2015
Q&A with Real Simple's Kristin van Ogtrop
“I really can’t imagine Real Simple without a print product. I mean, we are thrilled to see the growth that we’ve experienced in other areas, but I can’t imagine us never being a magazine. And I happen to know that you define a magazine as something that exists on paper.” Says editor Kristin van Ogtrop.
Q&A with Rodale's Scott Schulman: More on Rodale U
"Our vertical focus on health and wellness fits really well with education and learning," says Rodale president Scott Schulman. "We view it as a natural extension of our basic mission and we view it as another business model, which is important. It's another digital business with user revenue streams and with an opportunity for sponsor revenue as well."
Q&A with The New Republic's Guy Vidra
The New Republic’s comeback plan: native ads. In one of Guy Vidra’s first tangible moves as CEO, he is scheduled to announce the hire of Kayvan Salmanpour, as chief revenue officer. Salmanpour is a veteran content marketer. He spent the past four years building content-marketing platform Newscred, as vp of sales.
Flipboard for Android Adds Shared Magazine Creation, Twitter Log-ins and Tags in Captions and Comments
Among these useful updates is the new collaborative magazine feature that allows you to create news streams you can share with just your family and friends.
RR Donnelley CEO Thomas Quinlan on the Future of Printing
Kendall Jenner Claims Us Weekly Fabricated Quote
Cosmopolitan Adds Camille Perri
Vanity Fair Set to Debut in Mexico
Newsonomics: Quartz Expands into Africa, with a Twofer Strategy
New York Times Shifting Resources from "Every Division" to Mobile
USA Today to Cut 90 Staffers
Twitter Tests Big New App Install Ads in Timeline
The Issue of the Open Internet Is, Well, Open
USPS Rate Requests Fail a Second Time
Quantifying The Mobile Revolution: Mobile Advertising Progress Recorded in 2014
How Standardization Is Helping Native Advertising Scale
TV: Time Shifting Has Become the Default
Ben Geier writing for Fortune reports: "Facing a declining soda market, Coca-Cola CEO Muhtar Kent isn’t looking to diversify or change is company’s offerings—he’s planning on getting people to come back to the bubbly, sweet drink."