The Association of Magazine Media

Friday, March 13, 2015

Quartz Experiment: Shades of Gray Distinguish Facts from Hearsay
As of Sunday night, there remained many unknown elements about the over-the-top subscription service that HBO will launch this year. Quartz writer Adam Epstein wanted to do a story that summarized what was confirmed, likely to be true and as yet unknown about the HBO service. Bolded text was fully confirmed. Regular text was used for items that had been reported by what they considered to be reputable sources. Lighter text was used for unconfirmed claims and information.
Men’s Health’s Inaugural “Ultimate Men’s Health Guy,” Noah Galloway Named the Face of Kenneth Cole’s Newest Fragrance
Men’s Health’s first-ever “Ultimate Men’s Health Guy,” Noah Galloway, is the face of Kenneth Cole’s newest fragrance, Mankind Ultimate. The campaign kicks off in Men’s Health’s April issue to coincide with the now annual search for the next Ultimate Men’s Health Guy.
Teen Vogue's Amy Astley and Jessica Simpson, Discuss Teen Vogue’s Fashion University
Simpson will take college students behind the scenes of her burgeoning apparel business as part of Teen Vogue’s Fashion University.
U.S. CPGs Grew 2.1% in 2014; Smaller Players Continue to Grab Share
The U.S. consumer packaged goods industry's growth picked up moderately last year, to 2.1%, compared with 1.6% growth in 2013, according to the third annual CPG Growth Leader Study from IRI and Boston Consulting Group (BCG).
More on The Atlantic’s "The Ascent" for Netflix’s "House of Cards"
L'Oreal USA Moves to Make All Types of Ads, Online and Off -"Shoppable"
Magazines As Entertainers: Dissertation Entries Part 4
Quartz Promotes Zach Seward
Vice Names Four Contributing Editors
BoSacks Speaks Out: On PRIMEX, and the Important Nuts and Bolts of the Magazine Industry
IKEA Scuttles Russian Magazine Over Anti-Gay Law
How Tyler Brûlé Has Extended Monocle Beyond Simply a Magazine for the Jet Set
Google's TV and Internet Service Is "Like Ebola," Analyst Says: Very Scary, but ...
The FCC Just Revealed Its Rules to Protect the Open Internet
FCC Unveils Net Neutrality Order, Takes Case-By-Case Approach to "Sponsored Data"
Havas Media: Viewability Standards "Kind of a Joke"
Mobile Video Poised to Change How Marketers Interact with Audiences
Multicultural Users Still Driving The Smartphone Revolution
Consumers' Pockets Make Room for Phablets: Mobile App Sessions via Phablets Soar
ASME is again sponsoring a full-tuition scholarship for the 2015 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 12-17, 2015, at Yale University, in New Haven, Connecticut. Only ASME members or editors working for them are eligible to receive this scholarship.

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Craig Sliverman writing for Poynter. told the story behind the bold, innovative stab at transparency: "As of Sunday night, there remained many unknown elements about the over-the-top subscription service that HBO will launch this year. CEO Richard Plepler confirmed back in October that the premium cable channel would offer the service in 2015. But what would it be called, when would it launch, and on what device(s)? Quartz writer Adam Epstein wanted to do a story that summarized what was confirmed, likely to be true and as yet unknown about the HBO service. The challenge was to mix information with three different levels of confirmation in a way that readers could understand, while not ruining the flow of the article. Epstein and Quartz senior editor Zach Seward decided to to try something new. The result is a story that used color shades to communicate information with different levels of confirmation. Bolded text was fully confirmed. Regular text was used for items that had been reported by what they considered to be reputable sources. Lighter text was used for unconfirmed claims and information."
 
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