Wednesday, March 11, 2015
Hearst Business Media on a Roll
Hearst Business Media successfully transitioned from selling advertisements in glossy magazines to a growing subscription business through the use of big data, said Richard Malloch, President of Hearst Business Media.
Condé Nast Hires TripleLift to Handle Native Ads for Food Content
To power native placements, Condé Nast’s Food Innovation Group selected TripleLift as a technology provider. It will sell native placements directly and through private native marketplaces.
Fashion and Retail Shine on Forbes’ World’s Billionaires List
According to Forbes’ 29th annual The World’s Billionaires List, the fashion and retail industry is one of the most lucrative sectors, with Wal-Mart Stores Inc.’s Walton family leading the charge with a net worth of $41.7 billion.
How The Economist Invented Espresso
Last November, The Economist did something unprecedented in its 172 year history by launching its first-ever daily edition - The Economist Espresso app. Marketed as an “espresso shot of global analysis”, it seems to be doing well nearly half a year on according to deputy editor Tom Standage.
Netflix Goes Native on The Atlantic to Promote House of Cards
Netflix is paying The Atlantic a sum in the six figures to create a lengthy, reported article with interactive charts and a video exploring the dynamic between certain U.S. presidents and their wives -- including the fictitious first couple in the Netflix original series "House of Cards."
Smithsonian Magazine's 2014 Photo Contest
The editors of Smithsonian magazine have just announced the finalists in their 12th annual photo contest, selected from more than 26,500 entries. They've kindly allowed The Atlantic's Alan Taylor to share several of these images from the competition's six categories.
Print Isn't Dead: New York Times Debuts Publication for Chinese Travelers
The Chinese-language guide, called "City Guide/New York," has a global distribution of 210,000. The first issue came out in December, with 36 pages, 15 of them ads for brands including Dior, Van Cleef & Arpels, Bloomingdale's, Mont Blanc, The Peninsula hotel and One Riverside Park, a luxury tower being built in Manhattan. This year's three issues are slated for April 1, Sept. 1 and Dec. 1, with each release timed ahead of a major period for Chinese travel, said Craig S. Smith, the Times' managing director for China.
Memorial Service Set for John B. Fairchild
Golf Digest Editor Books Her Ferry Point Tee Time
Q&A with WSJ.'s Anthony Cenname
Quartz Expands to Africa
Net-A-Porter’s Shoppable Porter Magazine Sees 90K Product Scans in Its Inaugural Year
Physicians’ Life Magazine Gets Ready to Launch
Madison Magazine Launches New, Hybrid Digital Edition into the Apple Newsstand
Inside GigaOm’s VC-Driven Demise
Mobile Mix Report Says Samsung Surpassed Apple for Ad Impression on Platform
Video Ad Marketers Using Cross-Screen and Advanced Targeting
Matt Warshaw, writing for Surfer, takes on one of the most incendiary problems tearing at the nation's fabric since our republic's founding, but rarely discussed in his chosen sport. Through the prism of a satirical image, Warshaw looks at Racism.