The Association of Magazine Media

Monday, March 9, 2015

Susan Fraysse Russ Joins Magazine Industry Association MPA As Senior Vice President of Communications
“I’m excited to join MPA during this transformative time,” said Russ. “Coming from an MPA member company, I know firsthand how important it is to work together to dispel myths about magazine media as an industry. I am looking forward to advocating on behalf of all our members—loudly and strongly—as we move forward in an omni-channel content world.”
Clinton Foundation Ad Campaign Erases Women from Billboards, Conde Nast Magazines
The Bill, Hillary & Chelsea Foundation introduced an ad campaign on Sunday with the theme "Not There," drawing attention to women's rights on International Women's Day by rendering ads and magazine covers without any women. Cooperating marketers and media companies include Unilever, Under Armour, H&M, Diane von Furstenberg, Conde Nast, Refinery29, iHeartRadio and Snapchat.
Trojan and Meredith Xcelerated Marketing’s New Show Me Yours App
Trojan and agency Meredith Xcelerated Marketing's new Show Me Yours app plays off the concept that made Cards Against Humanity a hit game (particularly within the ad industry). It's essentially an adult version of Apples to Apples, where fill-in-the-blank questions are meant to provoke foul and off-the-cuff answers.
SHAPE Fitness Director Jaclyn Emerick Shares Her Top Running App Picks
As part of the TODAY show’s Run for TODAY partnership with the MORE/FITNESS/SHAPE Women’s Half-Marathon, Jaclyn Emerick looked at the best apps to help readers reach their running goals.
Reviews: Spring Forward with These Magazines at the Newsstand
The recent editions of Better Homes and Gardens, Woman’s Day, O Magazine, New Yorker, New York and TIME are reviewed.
Web Redesigns Brought to You by "Viewability"
"A significant portion of the publishers we talk to are actively redesigning all of or part of their sites and all of them are taking viewability into account," said Jonah Goodhart, CEO of analytics firm Moat, which measures viewability and advises publishers and marketers.
The Media Organization that Publishers and Advertisers Love to Fault: AAM
The auditing organization, which once had to count only ink-on-paper copies of newspapers and magazines, is grappling with how to measure audiences as they increasingly read publications on desktops, tablets and smartphones. Media companies want to make sure these readers aren't undercounted. Advertisers want to make sure they're not exaggerated.
Dissertation Entries Part 3: Magazines As Reflectors
Writing a few decades back, Husni noted of the time: "There is no better way to know what the new trends are in American society than to visit the local newsstands and take a look at the newest magazines that have been published. A visitor to the newsstands in early 1983 will see a huge display of magazines dealing with computers and video games. In 1982, the same was true with magazines dealing with health and fitness. Science had its share of the market earlier with six new magazines published, all with the promise to deliver science to the public in a language it can understand."
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Eyes Are Watching Apple Today
The time has come today for the Apple Watch which — unless analysts and media are wrong in a way most haven’t been since the tech crash that launched this very week in 2000 — will be announced at its “Spring Forward” event that will stream live starting at 10 a.m. PDT today.
New: Magazine Media 360⁰ Brand Audience Data for January 2015
Topless and Definitely Not Photoshopped Justin Bieber Poses for Men’s Health
Vice’s Phenomenal (Yet Depressing) Premiere and Its Sloshy Afterparty
Veteran TV Executive Rich Battista Poised to Become People Magazine President
InStyle’s Fashion News Director, Eric Wilson, Opines about the Apple Watch Debut
Horacio Silva Stepping Away from Departures
More on Glamour Hires Digital Editorial Director
Germain Chauveau Named French Elle Creative Director
Ocean Home Publisher Buys Luxury Pools Magazine
Evolve Media Buys Total Beauty
Washington Life‘s New Issue Filled with Power Couples
How Scandinavian Airlines Rethought the In-Flight Magazine
Nielsen Ads Say "Let's Count the Binge-Watchers, the Cord-Cutters"
Me-Centric Video Strategies for the "Me" Generation
Launch of Apple’s iPhone 6 Plus Helps Grow "Phablet" Usage 148%
Grocery Shopping Is Complicated
Are Viral Traffic’s Days Numbered?
The new Fast Company app has captured the attention of the media, garnered reader accolades and scored impressive engagement metrics. Get a first-hand look at the app¬–and the capabilities that are core to Adobe Publish, the new platform that has the ability to deliver a modern experience and continuously publish content that feels tailored to mobile devices. Join tomorrow’s Webinar (March 24, 1:00pm-2:00pm). Read more and register today!

ASME is again sponsoring a full-tuition scholarship for the...

In Verdi’s original Don Carlos, Princess Eboli was a full, rich creation — one that has been obscured in truncated versions of the opera. Writing for Opera News, William R. Braun fills in some of the blanks in this fascinating character. as the opera returns to the Met repertory.