The Association of Magazine Media

Tuesday, March 3, 2015

TIME Debuted 92 Years Ago Today
On March 3, 1923, Henry Luce, Britton Hadden and a team of three full-time staffers produced the first issue of Time. It cost 15 cents.
Elle Uses Virtual Reality to Share Fashion Up Close: VR "Brings the Consumer into that World"
The Hearst magazine is partnering with 7 For All Mankind to shoot a closer, 360 degree look at its spring collection. The footage was shot on Feb. 18 in Paris, and the company aims to release the content for VR headsets within the month.
Family Fun's Mary Giles on the Today Show
Mary Giles, Deputy Editor at FamilyFun, was on the TODAY Show yesterday for a segment about readers’ best cupcakes. Willie Geist and Natalie Morales joined Mary as she walked through the cute, creative cupcakes that are featured in the March issue of FamilyFun. Willie mentioned which reader had sent in each cupcake, and Mary described how these designs were made.
How Publishers Make Native Ads Newsy
“You really have to be resourced and in a philosophical place to be able to respond in a timely enough manner to play in the news cycle,” said Mark Howard, CRO of Forbes.
Andy Clurman Named CEO of AIM
“I’m honored to play a leadership role in such a dynamic company,” says Mr. Clurman. “AIM could not have grown into one of the world’s largest enthusiast media companies without our exceptionally talented and passionate team.”
New Magazine Launches: A February to Remember
Husni: While most of us have had a "Frozen" February and had to ‘Sift’ through quite bit of snow and ice; new magazines have kept right up with Mother Nature’s upheavals. From Disney’s new children’s bi-monthly magazine, Frozen, to the epicurean delight of Sift; new titles offered a warm haven to escape to during a cold winter month that for most of us went beyond the mere chill of wintry winds and cold temperatures.
Steve Smith's Eye on Magazine Media 360º Brand Audience Report
Mobile Web growth continues to outpace or compensate for flat to negative growth in desktop traffic for most magazine media brands, according to the Magazine Media 360º Brand Audience Report.
min's In-Depth Coverage and Analysis of the Latest Magazine Media 360° Data
In its latest issue, presented here in its entirety; Get smart strategies to maximize your circulation and see what executives from the big magazine media companies are reading in min: The Media Industry Newsletter.
New Yorker Cover Accurately Depicts City
Political Trivia Junkie? National Journal‘s Got You Covered
More on Uber Launches a Magazine
Q&A: Richard Stengel Says CMOs Can Help Fight ISIS
Vanity Fair Launches Mexico Edition
Kim Kardashian’s Latest Magazine Cover Is Totally Unexpected
People StyleWatch Names Lisa Arbetter Editor in Chief
Ex-McCann CEO Nick Brien Named Chief Executive of Hearst's iCrossing
Time Inc. Makes Publishing Team Changes
The Atlantic's Defense One Names Bradley Peniston as Deputy Editor
Departures Adds Home and Design Editor
Stephen Colvin Joins Robb Report
Manoni Succeeds Vitale As ABM Chairman
Postal Unions Deliver a Strong Message As Contract Talks Ensue
The Future of Agency Trading Desks: Evolve or Die
Consumers Want It Both Ways: Free Content with No Tracking
Winkleman: Native Advertising Isn’t the Devil
Is There a Click-Through Rate Sweet Spot?
The new Fast Company app has captured the attention of the media, garnered reader accolades and scored impressive engagement metrics. Get a first-hand look at the app¬–and the capabilities that are core to Adobe Publish, the new platform that has the ability to deliver a modern experience and continuously publish content that feels tailored to mobile devices. Join tomorrow’s Webinar (March 24, 1:00pm-2:00pm). Read more and register today!

ASME is again sponsoring a full-tuition scholarship for the...

This short documentary considers the role of technology in the lives of two people: Matthew, a San Francisco designer who has never owned a cellphone, and Tess, a teenager who couldn't imagine a day without hers. Filmmaker Ivan Cash has a great compassion for his subjects, as we've highlighted before, and this short is no exception. "I would recommend that everyone, regardless of their age, goes out in nature for extended periods not connected to anything," Matthew says. "That's a huge shift for people."