Monday, March 2, 2015
min's In-Depth Coverage and Analysis of the Latest Magazine Media 360° Data
In its latest issue, presented here in its entirety; Get smart strategies to maximize your circulation and see what executives from the big magazine media companies are reading in min: The Media Industry Newsletter.
Magazine Media 360°: January 2015 Versus 2014
Magazine Media 360° is a new industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print+digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and currently covers approximately 145 magazine media brands from over 30 companies, representing 95% of the reader universe.
Zimmerman Gets an Unusual Assignment From a Publisher: Grow Readership for Men's Fitness and Star, -without Ads
Through research, data analysis and strategic advice, Zimmerman will try to expand online and print audiences for AMI's entertainment and health titles, including Star, OK!, Men's Fitness, Muscle & Fitness, and Flex.
Rodale Goes "Clean" with New Website Launch: EatClean.com Targets Growing Healthy and Sustainable Food Market
"It's really a news and perspective site," says Sarah Toland, editor of EatClean.com. "It's got a good mix of op-ed pieces, news pieces and some service pieces." Also behind the brand are editor-in-chief Bruce Kelley, senior editor Hollis Templeton and publisher Lori Burgess, who, along with Toland, hold similar roles at Prevention.
Columbia Journalism Review Gets Advice from Students and an Updated Look
This semester, CJR editor Liz Spayd is teaching a weekly class at Columbia University's journalism school called "The Remaking of a Magazine." In the short term, Spayd's students are working together to create C.J.R.'s May/June issue, along with a dedicated website. But, in the long term, Spayd said that she will listen carefully to their ideas about how best to adapt and evolve.
WIRED Rolls Out Redesigned Website
WIRED launched an entirely redesigned website with everything from quick-scan daily news to fully-immersive investigative stories that take over the page on March 2. The responsive design has also decreased load times by 16X.
National Geographic Launches New iPhone App: Nat Geo View
“Welcome to Nat Geo View, our brand new daily app!” writes Keith W. Jenkins of National Geographic Digital in the app’s opening column.
Forbes Releases Billionaires Issue
Forbes has published its annual Billionaires issue and once again, you didn’t make the cut. See a few people who did...
Mr. Magazine’s Dissertation Entries Part 1: The Size, Role & Future of Consumer Magazines
"The depth of information that a reader gains from magazines cannot be found in any other mass medium. With the increase of variety in magazines year after year, much more so than any other medium, magazine readers are offered a wealth of reading matter that assists them in their pursuit of knowledge and education. Roland E. Wolseley in his book The Changing Magazine referred to this huge content of the magazine as “a jungle of reading matter.” Wrote Husni.
Winter Weather Prompts Readers to Reach for Travel Magazines
Travel + Leisure, Afar, National Geographic Traveler, and Condé Nast Traveler among the titles reviewed.
Quotes from Chairman John B. Fairchild
Long Live Print! Here Comes Another Magazine
Yahoo TV Converts to Tumblr-Based Digital Magazine Format
The New Republic's Investment Arm Buys up a Piece of Analytics Startup Parse.ly
The Power of Pop-Up Magazine’s Live Journalism
People Moves in Magazine Media
I-5 Publishing LLC Launches Replica Edition App for Dogster into the Apple Newsstand
Fast Company Reimagines the Digital Magazine As a Feed for Big iPhones
Naomi Watts Hits the Spot in Rhapsody Magazine
Guess What? Magazine M&A Is Back. Here’s Why.
Media Companies Are Already Publishing on Platforms
How Adland Is Replacing Steady Stream of Talent Leaving for Greener Pastures
Smartwatches on the Move
10 Newspapers That Do It Right 2015
Could 2015 Be Pinterest's Year?
BlackBerry Wants to Bring Some of Its Best Features to Every Device
Supreme Court Decision Is a Victory for Whistleblowers and the Media
Four Trends That Might Just Make Your CMO Obsolete
Integral Receives MRC Accreditation for Video Ad Viewability
Garfield: Why Google and Facebook Deserve Your Trust, without Reservation
An Industry View: Engaging Today's Connected Travelers
Car, Retail Ads Slow Down on Broadcast TV
Inability to Skip Commercials Frustrates VOD Owners
Samantha Leal, in a piece that debuted last spring but that has lost none of its currency or controversy, writes: "Yes, I realize the importance of speaking Spanish now. (Hindsight sucks.) And no, I’m not mad at you if you ask me whether I speak Spanish or not. That’s a fair question. I do, however, get offended when there’s a sigh or an eye roll or something that happens that implies I’m a terrible person for not speaking Spanish. I promise you, I regret it enough for the both of us. But my follow-up question will always be “Do you speak Latin?” And then I’ll be like, yeah talk to the manibus, but, you know, it just doesn’t have the same effect..."