The Association of Magazine Media

Friday, February 27, 2015

New: Magazine Media 360⁰ Brand Audience Data for January 2015
According to the January data from the report released today by MPA‐The Association of Magazine Media, audiences were up 10.1% over the prior year; the six month average for August 2014-January 2015 versus August 2013-January 2014 shows a 10% increase.
Magazine Industry Boasts 10.1% Rise in Readership
The Magazine Media 360 Brand Audience Report released by The Association of Magazine Media said Wednesday that the magazine industry has grown its audience 10.1 percent across print, digital, video and Web over the past six months.
Rodale Launches Paid Online Learning Platform: The Publisher's “U” Offers Health and Wellness Education
"Our mission is all about helping people live happier, healthier lives," said Rodale Inc. president Scott Schulman. "In many ways, this isn't a huge step away from what we already do in our books and magazines and websites. Now, we're structuring [that content] around particular goals and helping to walk people through the different steps they need to accomplish their goals." Adweek
Victoria's Secret Ads Warm Up People Magazine's Snapchat Stories
Snapchat Discover platform on Thursday afternoon. It marks the first time People has run ads on Snapchat Discover, according to a spokeswoman for the magazine.
Q&A with Eric Gillin, Epicurious Executive Director
Eric Gillin arrived at the newly relaunched as director of product in September 2012. Two years later, he was promoted to executive director of Condé Nast’s online destination for passionate home cooks. In this role, his first order of business was a major redesign, unveiled earlier this month and complete with new content packages, partnerships with networks like The Weather Channel and an in-the-works collaboration with Apple on its highly anticipated Watch.
John B. Fairchild Dies at 87
As head of his family’s business, Fairchild Publications, Inc., for more than 30 years until he retired in 1997, Fairchild was in charge of a company that produced daily and weekly trade newspapers and magazines in industries ranging from fashion to electronics to metals, as well as a handful of consumer titles, including W, M, Jane and Details.
Veranda Magazine Hires One & Elevates Another
The interior design magazine, Veranda, announced that Deena Schacter has been named luxury director and Katie Tomlinson has been promoted to home furnishings manager. Kate Kelly Smith, senior VP and publishing director of the Hearst Design Group, made the announcement on February 26th stating, “Deena and Katie are both talented and strategic professionals.
Fortune Adds Five, Promotes Seven
Why Politico and Gawker Are Embracing Quality
4 Ways Publishers Are Using Data Today
Video: Sarah Jessica Parker Helps Adam Glassman Style Oprah For Her Magazine Cover
Christian Serratos Featured in March Playboy Magazine
Cincinnati Magazine Gets New Publisher
Podcast: Why the Future of Digital Publishing is Like Cable TV
Stephen Harper Gave An 'Exclusive' Interview To Costco Magazine
Djokovic Graces Cover of New WSJ Magazine
Jimmy Page Talkst to Classic Rock Magazine About Deluxe Edition of Led Zeppelin's Physical Graffiti
Medical Publisher Launches Lifestyle Magazine for Docs
Google Puts Ads in Its App Store to Court Mobile App Marketers
Infographic: How Mobile Ads Are Becoming More Engaging and Accountable
OMG: BuzzFeed’s Mobile App Strategy
How Food52 Turned Content into Commerce
FCC Tightens Internet Oversight with New Net Neutrality Rules
The new Fast Company app has captured the attention of the media, garnered reader accolades and scored impressive engagement metrics. Get a first-hand look at the app¬–and the capabilities that are core to Adobe Publish, the new platform that has the ability to deliver a modern experience and continuously publish content that feels tailored to mobile devices. Join tomorrow’s Webinar (March 24, 1:00pm-2:00pm). Read more and register today!

ASME is again sponsoring a full-tuition scholarship for the...


All roads lead to Rome, people were once told. As far as the history of women’s professional tennis goes, you might say the reverse is true: All roads lead away from the Foro Italico.