The Association of Magazine Media

Thursday, February 26, 2015

New: Magazine Media 360⁰ Brand Audience Data for January 2015
According to the January data from the report released today by MPA‐The Association of Magazine Media, audiences were up 10.1% over the prior year; the six month average for August 2014-January 2015 versus August 2013-January 2014 shows a 10% increase.
Magazine Industry Boasts 10.1% Rise in Readership
The Magazine Media 360 Brand Audience Report released by The Association of Magazine Media said Wednesday that the magazine industry has grown its audience 10.1 percent across print, digital, video and Web over the past six months.
Meredith’s Allrecipes Shows Solid Growth in Latest Reports
Meredith’s Allrecipes, launched late in 2013, recently announced that it would be raising its rate base to 1.1 million – it launched with a rate base of 500,000.
Apple Runs First Watch Ads: 12 Pages in Vogue
The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads. Apple's appearance in Vogue's March edition puts it in the company of European fashion houses and high-end luxury brands, which pour into fashion magazines' March issues to preview their spring collections.
When Is Big Data Too Big?
Winning in the Business of Branded Content
Last October, New York Magazine Asked What's Behind the "Great Podcast Renaissance?"
Ruth: How to Look at Your 2014 Sales
Porter Proves that Clever Content Marketing Is Still in Vogue
Q&A with Ellis Jones, Editor in Chief, Vice Magazine
Vice Creates and Fills New Global Film and Video Role For I-D Magazine
More on San Francisco’s 7×7 Magazine Going Entirely Digital
More on Danish Fashion Magazine Faces Backlash over Emaciated Model
Pinterest’s Plan to Win over Agency Creatives
FCC's Wheeler Is No Show at Net Neutrality Hearing, Oversight Chairman Chaffetz Not Amused
Postal Regulatory Commission Approves 2 Percent Rate Hike
YouTube: 1 Billion Viewers, No Profit
Tweets Can’t Be Measured by Clicks Alone
The new Fast Company app has captured the attention of the media, garnered reader accolades and scored impressive engagement metrics. Get a first-hand look at the app¬–and the capabilities that are core to Adobe Publish, the new platform that has the ability to deliver a modern experience and continuously publish content that feels tailored to mobile devices. Join tomorrow’s Webinar (March 24, 1:00pm-2:00pm). Read more and register today!

ASME is again sponsoring a full-tuition scholarship for the...


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