ASME is again sponsoring a full-tuition scholarship for the 2015 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 12-17, 2015, at Yale University, in New Haven, Connecticut. Only ASME members or editors working for them are eligible to receive this scholarship.
Monday, February 23, 2015
Hollywood Royalty Swarms the Vanity Fair Oscars Party
Making the much sought-after early guest list, before all the Oscar winners arrived with their trophies, were moguls and business titans including Apple’s Jonathan Ive, NBCUniversal’s Ron Meyer, CBS’ Les Moonves, Elon Musk, Barry Diller with Diane von Furstenberg, Irving Azoff and Leonard Lauder.
InStyle’s Kahlana Barfield Reviews Oscar Fashion
InStyle’s Fashion & Beauty Editor-at-Large Kahlana Barfield talks about the best dressed stars on the Oscars red carpet.
New Yorker Cartoonist "Drew Live" at the Oscars
Liza Donnelly (@lizadonnelly,) the long-time New Yorker cartoonist, was “live-drawing” highlights of the Academy Awards, as they happenned last night.
Q&A with Time Inc. CEO Joe Ripp
Time Inc. CEO Joe Ripp says it isn’t too late for the company to break out of a paper box.
Rodale Partners with Outbrain to Dial Up Traffic for Prevention, Other Sites
Magazine publisher Rodale has entered into a multi-year partnership with Outbrain, one of a handful of players that have emerged over the past few years promising to help media companies generate more Web traffic.
Natalie Morales and Erica Hill Announce Their Co-Hosting of the 2015 MORE/FITNESS/SHAPE Half-Marathon
TODAY show anchors Natalie Morales and Erica Hill announce they’re co-hosting the 2015 MORE/FITNESS/SHAPE Women’s Half-Marathon and kick of the Run for TODAY program.
French Handbag Brand Longchamp Launches Sponsored Content on InStyle.com.
Through a one-minute video and article on the magazine’s Web site, Longchamp shared some go-to handbags appropriate to be snapped by street style photographers. Running this sponsored content at a time when fashion fans are refreshing the publication’s Web site for details on the latest runway show will help Longchamp reach an interested audience.
Billboard and The Hollywood Reporter’s Spin on Branded Content
The music and entertainment trades are the latest publishers to create content on behalf of brands, and part of their selling proposition is that they can offer advertisers access to the same sorts of artists and musicians that the editorial side writes about.
African-Americans Top Media Users
According to a custom survey by Nielsen with Essence, African-Americans consume more content, engage and connect, than other groups on all fronts, through various mainstream and niche media outlets and platforms.
Too Cold to Go Outside? A Startup Will Deliver Vogue to Your Door in Minutes
The service is called Vogue On-Demand and runs while supplies of the March issue last. For $15, the issue, which normally costs $4.99, is delivered by hand and comes with a six-month print and digital subscription to Vogue. Subsequent issues are delivered via the U.S. Postal Service.
On Audience First and the Characteristics of a Successful Magazine
At the Newsstand: GQ, Esquire, Details, New York, Among Magazines Reviewed
BMW Experiments with NFC Chips in Print Magazines
Paul Jowdy Elevated to Women's Wear Daily VP and Group Publisher
Vulture Hires Three
Mother Jones Chief David Corn "Flummoxed" by Bill O’Reilly’s Non-Answers
Music Magazines Under Stress, Can They Adjust to the Streaming Era?
A Look Back at Andrew Sullivan’s the Dish
Gramophone's Publisher Barry Irving Dies
Ken Silverstein Resigns from Pierre Omidyar’s First Look Media, Blasts "Dishonest" Leadership
Reuters' Afghanistan, Pakistan Bureau Chief Found Dead in Islamabad
More on Jake Silverstein’s "New" New York Times Magazine
Facebook Admits Publishers Are Resisting Its Direct-to-Facebook Publishing Plan
IAB Releases Native RTB Specifications
3 Actions Marketers Aren't Taking with Customer Feedback, But Should