ASME is again sponsoring a full-tuition scholarship for the 2015 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 12-17, 2015, at Yale University, in New Haven, Connecticut. Only ASME members or editors working for them are eligible to receive this scholarship.
Friday, February 20, 2015
Time Inc., Hearst Corp. and the Age of the Super-Subscriber
Magazine companies looking to monetize the influence of their brands, are test driving tiered-subscription models that offer the most loyal readers increased access to the editors who create the glossies they read and the celebrities who appear in them. At Time Inc., People magazine launched its premium subscription plan in Sept. 2013, with two levels above its print or digital-only subscription deals; at Hearst, O, The Oprah Magazine rolled out its own tiered subscription plan, O's Circle of Friends.
How Meredith Built Allrecipes into a Digital-to-Print, Multichannel Success
FIPP's Cobus Heyl interviews Stan Pavlovsky and Esmee Williams of AllRecipes. In digital-to-print developments, commentators often refer to internet pureplays entering the world of print (Net-a-Porter with Porter, Airbnb with Pineapple, and so on.) However, arguably one of the biggest successes worldwide with this "reverse" model is Meredith Corporation with Allrecipes, the .com brand it acquired from the Reader’s Digest Association.
Steigrad: "When It Comes to Academy Awards After Parties, Vanity Fair Remains the 'Golden Ticket'”
Only the elite can hope to gain access to the coveted event and rub shoulders with A-list celebs and power brokers. But even industry leaders across business, entertainment and fashion aren’t guaranteed they’ll get an invite.
The Size, Role and Future of Consumer Magazines: Mr. Magazine’s Dissertation Entries Part 1
Mr. Husni writes of an excerpt presented in his blog "(It was) written in 1983 and taken from a portion of my dissertation when I was at the University of Missouri-Columbia where I obtained my doctorate in journalism. And while the majority of the material still holds true, things have changed drastically in some areas."
Investigative Reporting Pulitzer Entries up 50% Since Magazines Were Allowed in
Since The Pulitzer Prizes changed the rules to allow online and print magazines, the contest has seen a 50 percent increase in investigative entries compared to last year, Mike Pride, the administrator of The Pulitzer Prizes, said in an email. Feature submissions, meanwhile, have seen a 21 percent increase, Pride said. The number of entries for all categories, which usually number around 1,100, this year totals 1,191.
People Magazine and Entertainment Weekly Begin Merging Staffs
Food & Wine EIC: "Enough with Men, We Need More Female Chefs"
Bermuda Borrows a New Yorker Cover
Former Martha Stewart Living Colleagues Open Wellness Store
Mother Jones: Bill O’Reilly Exaggerated War-Zone Experiences
Vice News Launches First Live Weekly Show on YouTube
Jay Gallagher Promoted to Publisher of Men’s Journal
Copyranter: No Nick Denton, a Brand Can’t Be Your Friend
Advertisers Flock to Debut of Redesigned New York Times Magazine
View: At Long Last, The New York Times Is Thinking About Digital First
Internet Birthed the Radio Star: Local Newspapers Are Hoping Online Radio Can Be a Growth Area
Whoops! Your Postal Prices Won’t Go Up As Much As the USPS Originally Said They Would
2015 Essential Guide to Content Marketing
How High Is Mobile Data Traffic Worldwide? Smart Devives Driving Surges
CMOs Will Spend More on Social Media, But Still Struggle with ROI
Columbia Journalism Review's Dave Uberti looks at how in-state journalists brought down John Kitzhaber without any help from national media outlets.