ASME is again sponsoring a full-tuition scholarship for the 2015 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 12-17, 2015, at Yale University, in New Haven, Connecticut. Only ASME members or editors working for them are eligible to receive this scholarship.
Friday, February 13, 2015
Time Inc. CEO: No Mergers Until at Least Next Year
Time Inc.'s Joe Ripp told investors Thursday that no mergers would happen until at least June 2016, which is the two-year anniversary of Time Inc. spinning off from Time Warner.
Time, InStyle Editors Helped Create Print Ads for Google Campaign
Editors at 11 Time Inc. magazines, including Time and InStyle, worked on behalf of an advertising campaign for Google's mobile app last fall, according to Time Inc. CEO Joe Ripp.
How Time Inc.’s Print Programmatic Works: Q&A with Andy Blau
Folio: spoke with Andy Blau, senior vice president and group general manager of ad sales at Time Inc., for more details on how print programmatic actually gets an ad from a demand-side platform to the printed page.
Sports Illustrated Rolled Out the 2015 Swimsuit Issue with a Massive Consumer Push
Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand Swimsuit Issue. As the magazine hits newsstands and digital platforms, SI is kicking off its biggest rollout ever, with massive public events in New York and Nashville.
Hannah Davis Celebrates SI Swimsuit Cover with Derek Jeter
Derek Jeter celebrated his girlfriend Hannah Davis’ Sports Illustrated Swimsuit cover at the Hunt & Fish Club in Midtown New York.
Forbes Puts Native Ad Fidelity on Its Cover
Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to mimic editorial content -- but the cover treatment takes the practice into mostly uncharted waters for magazines.
David Carr, Times Critic and Champion of Media, Dies at 58
David Carr, a writer who wriggled away from the demon of drug addiction to become an unlikely name-brand media columnist at The New York Times (joining the newspaper on the magazine media industry beat,) and the star of a documentary about the newspaper, died on Thursday in Manhattan. He was 58.
Refinery29 Uses Uber to Distribute Print Magazine for Fashion Week: 30,000 Copies Hit Uber Cars and Select Locations
TIME Promotes Jorg Stratmann
People on the Move: Vice Gets Its First Female EIC and More…
Rocco Castoro Announces at Panel That He’s Out As Vice EIC
With Branded Content, Programmatic on the Rise, Multichannel Networks May Face Uncertain Future
Better Business Bureaus Revise Ad Code for First Time Since 1970s: Social-Media Endorsements, Auto-Renewal Sales Plans and Green Claims Added
Simpson on Viewability: No One Else Has It, Either
Visible Measures to Guarantee Video Viewability
Copyranter: Native Advertising Is Killing Ad Creativity
5 Charts on Valentine’s Day Spending
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
New demographic trends and increased media consumption fragmentation require newspapers to rethink marketing. Newspapers are sitting on a gold-throve of insights and connections to real people. When combined with Acxiom's ability to stitch it into an orderly universe with added third-party data, it presents a huge opportunity to unlock value. Date: Wednesday, February 18, 2015 Time: 2:00 p.m. EST Where: Online Webinar