ASME is again sponsoring a full-tuition scholarship for the 2015 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 12-17, 2015, at Yale University, in New Haven, Connecticut. Only ASME members or editors working for them are eligible to receive this scholarship.
Thursday, February 12, 2015
Five Key Themes from the American Magazine Media 360° Conference
FIPP’s president and CEO Chris Llewellyn on themes from MPA’s recent conference in New York: Content, brands, video, social media and, of course, print. Mr. Llewellyn writes: I am pleased to report that the mood this year was very optimistic, certainly the most positive since the dark depths of 2009. There were several factors at play which gave me this feeling but undoubtedly the most powerful was seeing the industry’s big elephants, Hearst, Meredith, Condé Nast, et al launching magazines, developing with confidence their digital activity and in seeing a newly independent Time Inc. acting as a market leader should, embracing a new entrepreneurial spirit not seen for some time."
InStyle’s Ariel Foxman at AMMC 2015
Ariel Foxman sat on a panel of fashion magazine editors at the American Magazine Media 360° conference and talked about exploring more retail partnerships.
AMMC 2015 RECAP
On February 2nd and 3rd, 500 presidents and CEOs, top publishers, editors and advertisers from magazine media, representing the decision makers from both publishing and content, gathered for The American Magazine Media 360° Conference. The theme was What’s Next?, and speakers, panelists and breakout sessions over the two days explored what’s next in magazine media, as well as what’s on the horizon for competitive and complementary industries.
Magazine Media 360° Factbook
A new compilation of powerful infographics built from recent Magazine Media 360° Brand Audience Reports is available.
Woman's Day Puts on the 12th Annual Red Dress Awards
Elvis Costello headlined the event which brings attention to the fight against heart disease: the number one killer of women. Today show anchor Hoda Kotb and Voice Season 5 winner Tessanne Chin were among the many stars in attendance that wore red dresses.
Inside New York Magazine’s Branded Content Studio
Nisha Gopalan, the first head of New York magazine’s branded content studio, is a fast-talking writer, quick with war stories from her journalism days — like the time she interviewed Jimmy Fallon and Questlove for a Billboard cover story. It is just this editorial background, in fact, that has helped make New York Media a success in the branded content field.
Barneys New York Gets Into the Print Magazine Business
Per Fashionista senior editor Alyssa Vingan, Barneys New York has decided to follow an evolving retail marketplace trend and parlay their website into a same-named magazine.
Advertisers to Publishers: Show Me the Viewability (or Else)
For publishers, 100% viewability is not a future theoretical but a present reality: Viewability demands on three advertiser requests for proposals obtained by Ad Age show the standard is now a common requirement sent to publishers.
How a 200-Year-Old Publisher Nails Mobile (and More)
Q&A with InStyle’s Fashion Director, Melissa Rubini
Travel + Leisure Adds Five
Time and Businessweek Take on Aging
How Bleacher Report Is Facebook-Proofing Its Traffic
ESPN Reporter Takes a Wine Bath with Amar’e Stoudemire
U.K. Publishers, Agencies React to New Native Ad Labeling Rules
Net Neutrality Policy Likely to Permit Sponsored Data Programs
Ad Agencies Ready for Growth in 2015
Mobile Is Still for Upper-Funnel Shopping Activities
6 Things Brands Can Learn About Reaching Millennial Women
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
New demographic trends and increased media consumption fragmentation require newspapers to rethink marketing. Newspapers are sitting on a gold-throve of insights and connections to real people. When combined with Acxiom's ability to stitch it into an orderly universe with added third-party data, it presents a huge opportunity to unlock value. Date: Wednesday, February 18, 2015 Time: 2:00 p.m. EST Where: Online Webinar
Pages upon pages of what’s going on throughout the world arrive on your doorstep every morning. So how does the newspaper of record pull it off again and again and again?" To find out, Popular Mechanics spent 24 hours in the life of the last great newspaper, visiting the printing plant in Queens, a 10AM meeting, a New York Knicks game, and more.