The Association of Magazine Media

Wednesday, February 11, 2015

Magazine Launches: Magazine Power by the Numbers
Samir Husni writes: "I’ve always said that the vivacity and life’s blood of the magazine industry is in its new launches, as in ink on paper new launches. There is nothing, be it human or otherwise that can continue its species without new birth. And that certainly applies to ink on paper in every way."
More on Time Inc. Bringing Programmatic to Print
Data-based media buying has provided a tremendous amount of efficiency for buyers, and has challenged the traditional face-to-face sales meetings, but Time Inc. is counting on that efficiency to boost print sales.
Lupita Nyong’o Covers Lucky
Nyong’o talked to Lucky about a wide range of subjects, from not being allowed to wear makeup when she was young to one aspect of fame that she didn’t enjoy.
InStyle’s Kahlana Barfield on the Meredith Vieira Show
InStyle’s Fashion & Beauty editor at large Kahlana Barfield gives three viewers a Valentine’s Day themed “Flash Makeover.”
Foreign Affairs Finds a Passionate New Audience
How a 93-year-old brand retooled for a new era while staying true to good old-fashioned quality content: The New York-based brand recently underwent a complete redesign—both in print and online—and emerged with enviable readership numbers. How did they do it? Foreign Affairs publisher Lynda Hammes shares her insights.
On February 2nd and 3rd, 500 presidents and CEOs, top publishers, editors and advertisers from magazine media, representing the decision makers from both publishing and content, gathered for The American Magazine Media 360° Conference. The theme was What’s Next?, and speakers, panelists and breakout sessions over the two days explored what’s next in magazine media, as well as what’s on the horizon for competitive and complementary industries.
Print Turns the Digital Revolution Upside Down
More on Newsweek Twitter Hack: Deemed "Garden Variety," Account Back Under Control in 14 Minutes
More on Harper’s Bazaar Launch of Sponsored Supplement
People Magazine Adds Second Deputy Editor
Ballantine Communications Readying Texas Luxury Publication
Reality Check: Sizing Up VC-Backed Online Publishers' Prospects
USPS Loses $750 Million in FYQ1: Net Loss Comes Despite a 4.3 Percent Gain in Revenue
Why Ad Viewability Is Digital Media’s Top Concern
A City and Regional Perspective on Ad Sales: The Ad-for-Edit Struggle Plays Out Locally, Too
New demographic trends and increased media consumption fragmentation require newspapers to rethink marketing. Newspapers are sitting on a gold-throve of insights and connections to real people. When combined with Acxiom's ability to stitch it into an orderly universe with added third-party data, it presents a huge opportunity to unlock value. Date: Wednesday, February 18, 2015 Time: 2:00 p.m. EST Where: Online Webinar
A new compilation of powerful infographics built from recent Magazine Media 360° Brand Audience Reports is available.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
In the October 27, 1975 issue of New York magazine, writer Jeff Greenfield discussed a hot new show called Saturday Night that had premiered a little over two weeks earlier. With the show celebrating its 40th anniversary this weekend, Vulture is rerunning his review.