The Association of Magazine Media

Thursday, January 28, 2015

New Measure of Magazine Media Vitality, Launched in September, Captures Consumer Demand for Print, Digital and Mobile Platforms – A First for Any Industry
Magazine media audiences were up 9.3% for the month of December 2014 versus the previous December, according to The Magazine Media 360° Brand Audience Report, released today by MPA‐The Association of Magazine Media. This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.6 billion in December 2014 versus 1.45 billion in December 2013. The strong December performance was, once again, propelled by video and mobile web consumption, up 41.8% and 76.8%, respectively, over the same time period in 2013. Print+digital editions and web (desktop/laptop) remained essentially flat. Commenting on the data, Mary G. Berner, President and CEO, MPA‐The Association of Magazine Media said, “Having launched The Magazine Media 360° Brand Audience Report with August figures, we now have nearly half a year of data, with indisputable evidence that magazine media’s consumer demand continues to grow..."
AMMC 2015
Our most ambitious conference yet. A deep dive into WHAT’S NEXT? in advertising, content, audience, leadership, and of course, technology. Save the date: FEBRUARY 2, 2015.
More on Meredith's Shape Magazine Acquisition
Meredith Corp. on Wednesday said it is acquiring Shape magazine, as well as the digital assets of the Shape, Natural Health and Fit Pregnancy brands, from American Media.
MXM Executive Director, Digital Strategy Dan Rubin Offers Tips on Content Strategy
"Native advertising is a huge opportunity to improve digital advertising and content strategy concurrently. Furthermore, content marketing strategy is no longer relegated to just owned and earned," offers Mr. Rubin. Native Insider
Drew Barrymore Covers More Magazine’s Redesign February 2015 Issue
In the February issue of More magazine, the actress opens up about how her difficult adolescence has taught her to be a better parent.
Connie Anne Phillips Is 2014 Condé Nast 'Chief Revenue Officer of the Year'
Connie Anne Phillips, who rejoined Condé Nast in June 2013 as Glamour VP and publisher after a successful 2009-2013 stint as publisher of Time Inc.'s InStyle, was awarded magazine-brand Chief Revenue Officer of the Year by CN CEO Chuck Townsend and president Bob Sauerberg during the company's Jan. 25-27 publishers and executives conference in Miami.
More on Time Inc. and Keaton Row
InStyle’s ties with Keaton Row, a peer-to-peer social commerce marketplace that recently partnered with Time Inc., will elevate the transactional experience between publication, reader and retailer.
Red Hot! Helena Christensen Sizzles in a Selection of Seductive Scarlet Looks for Marie Claire Magazine
Wedding Magazine Shows Off Gender-Fluid Fashion For Us All
Inflight Empire: How Ink Global Is cornering Airline Magazine Market
Cara Delevingne Nearly Licks Kim Kardashian on ‘LOVE’ Magazine
How Salon Tamed the Trolls and Saved its Online Comments
How Facebook, Netflix and Amazon compete with YouTube
Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales Its Smartphone Promos Alone Did $2.5 Billion
AT&T Launching Scripted Series on Snapchat
Mashable and Business Insider close large new financing rounds
Are These the First EMOTICONS? Typographical Faces in an 1881 Magazine Reveal Joy, Indifference and Astonishment
Shane Smith: TV and Film Production Costs Don’t Make Sense in the Digital Era
The National Magazine Awards will be presented today, February 2, at the New York Marriott Marquis. Better Homes and Gardens, Cosmo, Hollywood Reporter, New York and Vogue short-listed for Magazine of the Year; Grantland, Politico and Refinery29 are first-time nominees.
 
 
February 02, 2015
New York Marriott Marquis
The National Magazine Awards honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy journalistic enterprise and imaginative art direction. The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis on February 2, 2015. Purchase tickets now. National Magazine Awards Supported By Publishers Press

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