Wednesday, January 28, 2015
New Measure of Magazine Media Vitality, Launched in September, Captures Consumer Demand for Print, Digital and Mobile Platforms – A First for Any Industry
Magazine media audiences were up 9.3% for the month of December 2014 versus the previous December, according to The Magazine Media 360° Brand Audience Report, released today by MPA‐The Association of Magazine Media. This new report, which uses data from leading third‐party providers, reveals a gross audience for magazine brands of 1.6 billion in December 2014 versus 1.45 billion in December 2013. The strong December performance was, once again, propelled by video and mobile web consumption, up 41.8% and 76.8%, respectively, over the same time period in 2013. Print+digital editions and web (desktop/laptop) remained essentially flat. Commenting on the data, Mary G. Berner, President and CEO, MPA‐The Association of Magazine Media said, “Having launched The Magazine Media 360° Brand Audience Report with August figures, we now have nearly half a year of data, with indisputable evidence that magazine media’s consumer demand continues to grow..."
Our most ambitious conference yet. A deep dive into WHAT’S NEXT? in advertising, content, audience, leadership, and of course, technology. Save the date: FEBRUARY 2, 2015.
Millennial Expert Lindsey Pollak’s Message to Magazine Media
While there are key differences between millennials – typically seen as those born between the 1980s and 2000s – and previous generations, there are also similarities: like appreciating and seeking out good, compelling and entertaining content.
Condé Nast Launches Sponsored Content Group
Called "23 Stories," the studio will use in-house editors to create content. “We are changing the branded content game with 23 Stories by Condé Nast by offering marketers, for the first time, access to our unparalleled editorial assets,” says Condé Nast chief marketing officer Edward Menicheschi in a statement.
Cosmopolitan, National Geographic, People, Comedy Central and The Food Network, Among Publishers Joining Snapchat
Snapchat — the app for sending people short, disappearing videos — is getting serious about media. The company just launched Snapchat Discover, which allows media orgs the chance to send “snaps” or “stories” to users.
Forbes, AOL and Others Are Redesigning to Adjust for Viewable Impressions
The Push for Web ad viewability is proving to be a nightmare for publishers in the early stages of reconfiguration.
How The Economist Uses Programmatic to Drive Subscriptions
Inspired by muscular strategies in place at marketers like Netflix and eBay, this approach leans heavily on The Economist’s own data. It utilizes data sets collected through a data-management platform (DMP), supplied by BlueKai.
Print Finds a New Place in the Sun
Winkleman: Print lives on not through ubiquity, but in selective, effective usage.
Consterdine: Publishers Urged to Prioritise Magazine Media Effectiveness
Proving the effectiveness of communicating through magazine media must be a high priority for publisher research in 2015, writes FIPP insight consultant Guy Consterdine.
What Is a Magazine?
Bloomberg Aims for Broader Audience with New Site
Taunton President Steps Down, Industry Veteran Dan McCarthy Takes Over As Interim CEO
InStyle’s Fashion and Beauty Editor-at-Large Kahlana Barfield Featured in Beauty Diary
More on the More Magazine Revamp: Aims to Keep Things Fabulous
Foreign Affairs Gets Syrian President Assad Interview
Us Weekly Intern Slaps Parent Company Wenner Media with Class-Action Lawsuit
Moving Day for The New Yorker
Rodale’s Organic Life Adds Several Staff
Modern Farmer Eyes Summer Reboot
More on Bob Dylan and AARP: Gives Magazine Readers 50,000 Free CDs
Joey Bartolomeo Joins Seventeen As Executive Editor
Nightly Business Report Co-Anchor Susie Gharib Adds Fortune Senior Special Correspondent to Titles
Betsy Fischer Martin Named Washington Editor of MORE Magazine
Julia Edelstein Is Good Housekeeping's Health Editor
Carolyn Hsu Is NewBeauty Digital Managing Editor
Andrew Sullivan Announces He'll Stop Blogging in the Near Future
Robert Crozier Named Managing Director of Robb Report International Division
For Sale: Ebony Magazine’s Historic Photo Archive
"Hiding a Turd:" A Look Inside the Murky World of Agency Trading Desks
What Retailers Worry About: Attribution, Platforms and Data
February 02, 2015
New York Marriott Marquis
The National Magazine Awards honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy journalistic enterprise and imaginative art direction. The awards will be presented at the National Magazine Awards Annual Dinner at the New York Marriott Marquis on February 2, 2015. Purchase tickets now. National Magazine Awards Supported By Publishers Press
Your Digital Strategy Shouldn’t Be About Attention: Today, too many strategists believe that a clever plan to win the internet’s attention is a good digital strategy. HBR expores why it isn't.