Monday, December 15, 2014
Here's to a seriously successful 360° Days in 2015
Hearst Reimagines Magazine Covers: Unfold, Open, Reveal
If Irving Berlin were around to update his song “The Girl on the Magazine Cover,” the new lyrics — minus the old-fashioned term “girl,” in all likelihood — might describe the cover of a magazine featuring a diagonal strip resembling a zipper, which when pulled down reveals an actress dressed in denim and flanked on both sides by jeans ads.
More Consolidation Coming in Sunday Magazines
“we are considering a strategy that would include” offering Parade to newspapers in “some key USA Weekend markets because there’s not a lot of overlap between them,” says Tracey Altman, the executive vice president for sales, marketing, digital and content at the New York office of Athlon.
Bloomberg News, Bloomberg Businessweek to Merge Online
The Websites of Bloomberg Businessweek and Bloomberg News are merging next year, creating a single super-channel for business news, commentary and related content. The new merged entity, called Bloomberg Business at Bloomberg.com, will combine breaking news coverage, Bloomberg News’ bailiwick, with longer-form journalism and analysis of the type found in Bloomberg Businessweek.
AwesomenessTV Plans Subscription Business
Awesomeness has produced videos for Hearst-owned Seventeen magazine's relaunched YouTube channel and set up a network of YouTube channels from the publication's fans.
Time Inc. Taps Creative Agency Gyro New York for "Brand Positioning"
Time Inc., the publisher of iconic magazines like Time, People and Sports Illustrated, is working with creative agency Gyro New York on a branding campaign expected to roll out in 2015.
Good Housekeeping in the Newspapers and on TV
Brooklyn 99’s Andy Samberg and Melissa Fumero are in the January issue of Good Housekeeping, while the magazine's Style Director Lori Bergamotto appears on The Today Show sharing small gifts for teachers, the mailman, etc.
Nick Cannon Tapped to Host People Magazine Awards
“People Magazine has created an indelible imprint on pop culture and it is truly an honor for me to be asked to host their very first televised live awards ceremony,” said Cannon. “For the show to be broadcast on NBC makes it even more special for me."
More on CNET’s Plunge into Print
“Nobody is talking about the death of print anymore,” said Samir Husni, director of the Magazine Innovation Center at the University of Mississippi. Instead, entities are focusing on creating a relationship with audiences, “regardless of the platform,” he said.
Cat Fancy's Publisher I-5 Publishing To Creating Two New Print Magazines (replacing Cat Fancy and Dog Fancy)
Two new print magazines will replace Cat Fancy and Dog Fancy, entitled Catster and Dogster. The new launches will alternate: Catster one month, Dogster the next, then back to Catster, and so on.
Don't Write Off Paper - It's Got Human Knowledge All Wrapped Up
"Paper is a remarkable material. We use it to make everything from tea bags to napkins, from photographs to money, and of course it is the material of magazines and newspapers."
At the Newsstand: Celebrity Magazines
"Gossip mags and the Sony hackers have one thing in common, namely, dishing dirt on the rich and famous. These days the hackers are making the headlines, but when it comes to titillation, these titles are the time-tested pros."
Best Holiday Gifts Ever...
Marie Claire's Nina Garcia, Lucky's Eva Chen, InStyle's Ariel Foxman, and Marie Claire's Anne Fulenwider are among the fashion notables remembering their favorite gifts ever.
Mobile Will Revive and Redefine Content Marketing: Brand publishing Isn't in Decline. It's in a Golden Age
Recapping the 2014 Eddie & Ozzie Awards: Honoring Excellence in the Magazine Industry
Forbes Adds Four to the Editorial Staff
American Media Inc, Promotes Brian Kroski to Senior Vice President & Chief Digital Officer
Sean Holzman Elevated to Bonnier Corp.'s 1st Chief Digital Officer
Giovanna Gray Lockhart to Serve as Glamour Washington, D.C. Editor
The New Yorker’s David Denby Steps Down From Film Critic Post [Updated]
More on Catriona Ni Aolain Named People Director of Photography
The Week Magazine’s Subscriber Base Grows
Why Rolling Stone — and the Rest of the Media — Shouldn’t Use Pseudonymous Sources
Alpha Media Among worst Brands on Social Media in 2014
More on InStyle’s October Cover Girl Jennifer Garner
Google News to Shut Down in Spain
Tablet Use Still Growing Faster Than Other Devices
5 Things We Learned about Twitter in 2014
Digital Drives Engagement, But Not Necessarily Brand Identity
2014: The Year in Millennial Media Consumption
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
With help from InStyle’s Senior Market Editor/Digital Correspondent, Dana Avidan-Cohn, the girls of House of DVF have to style themselves for an InStyle profile and photo shoot and InStyle’s Senior Fashion Editor, Violet Gaynor, sits down to interview the girls as well.