The Association of Magazine Media

Wednesday, December 10, 2014

See Where Your Magazine Media Brand Grew Across Platforms! October 2014 Magazine Media 360° Brand Audience Data Available - Along with First Ever Monthly Averages for the Quarter
Average monthly magazine media audiences grew 9.8% for the months of August, September and October 2014 versus the same months in 2013, according to the Magazine Media 360° Brand Audience Report, released today by MPA-The Association of Magazine Media. This new report, which uses data from leading third-party providers, reveals an average gross audience for magazine brands of 1.50 billion in August/September/October 2014 (1.53 billion including brands for which prior year data was incomplete), up 9.8% over the same months in 2013 (1.37 billion). The strong quarterly performance was powered by video and mobile web consumption, up 59.2% and 90.8%, respectively, over the same quarter in 2013. The complete report, which currently covers 151 magazine media brands from 34 companies, representing 95% of the reader universe, as well as October results, -can be found HERE. ( )
Time’s Person of the Year: The Ebola Fighters
Nancy Gibbs, Time’s managing editor, made the announcement this morning on Today. ”These men and women did the hard and dangerous work in treating patients and protecting the rest of us,” Gibbs explained. In doing so, they displayed ”an exceptionally great amount of courage and kindness and bravery.”
Teen Vogue's Jason Wagenheim Shares Surprising Insights on Millennials
Jason Wagenheim discusses Teen Vogue's research initiatives on millennials and their surprising holiday shopping habits; they prefer the in-store experience after all.
Elle Magazine's Virtual Reality
Elle magazine has partnered with technology firm Jaunt to create a virtual reality experience of its photo shoot of singer Jacquie Lee. Using a 3-D camera, Elle filmed the shoot, which was used in the magazine’s November issue and accompanied an article on Lee.
Hearst's Keys to Modern Publishing
Publishers today brag about their content management systems as their differentiator, but to hear Troy Young tell it, putting all the titles on a common publishing platform is the easy part; it’s bringing efficiency to publishing at scale that’s hard.
Fall Fashion Equals Social Media Engagement
Print's big month led to more engagements in October for some brands.
More on How Online Ads Can Become "Electronic Wallpaper" If Not Planned Well
Brands respond to Google ad viewability study: The fact 56 per cent of the ads tracked in the study were deemed not in-view has caused concern among some advertisers, including Kellogg's.
Cillizza: When Did Chris Hughes Become the Worst Person in the World?
Correction: InStyle Audience Is 10 Million
Stephen Colbert Covers EW As Gandalf, Bilbo and Legolas
Kimye's "Vogue" Debut Crowned This Year's "Hottest Magazine Cover"
More on InStyle’s January Cover Girl Jessica Chastain
Glamour Adds DC Editor
How Graphic Writing Distorted the Focus of the Rolling Stone Rape Story
Opinion: The Pitfalls of Rolling Stone Magazine’s Retraction
Politico, Axel Springer Acquire European Voice
What Facebook’s Search Feature Means for Brands, Publishers
BBB: Native Ads Need Privacy Disclosures
5 Things We Learned About Programmatic in 2014
Frequent Sharers Not Representative of Customers
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
David Cole writing for The New Yorker: "More than twelve years after the C.I.A. began torturing Al Qaeda suspects in secret prisons overseas, the Senate Select Committee on Intelligence today made public the executive summary of its sixty-seven-hundred-page report on the agency’s coercive interrogation program. The report has prompted loud objections from Michael Hayden, the former head of the C.I.A., and Dick Cheney, with good reason: it is a damning indictment of the Bush Administration’s approach to interrogation in the war on terror. The committee, which reviewed over six million C.I.A. records, based its report entirely on the agency’s own documentation of what transpired. The records depict a program founded on false premises, maintained for five years despite the absence of any evidence that it worked, and covered up by repeated falsehoods to the White House, Congress, and the American public."