Monday, December 8, 2014
See Where Your Magazine Media Brand Grew Across Platforms! October 2014 Magazine Media 360° Brand Audience Data Available - Along with First Ever Monthly Averages for the Quarter
Average monthly magazine media audiences grew 9.8% for the months of August, September and October 2014 versus the same months in 2013, according to the Magazine Media 360° Brand Audience Report, released today by MPA-The Association of Magazine Media. This new report, which uses data from leading third-party providers, reveals an average gross audience for magazine brands of 1.50 billion in August/September/October 2014 (1.53 billion including brands for which prior year data was incomplete), up 9.8% over the same months in 2013 (1.37 billion). The strong quarterly performance was powered by video and mobile web consumption, up 59.2% and 90.8%, respectively, over the same quarter in 2013. The complete report, which currently covers 151 magazine media brands from 34 companies, representing 95% of the reader universe, as well as October results, -can be found HERE. ( http://www.magazine.org/magazine-media-360 )
MPA Report Assesses Consumer Demand
MPA, The Association of Magazine Media provided insight into consumer demand for magazines for three months — its largest report since it began releasing data from The Magazine Media 360 Brand Audience Report in September. MPA President and CEO says: "The only common currency is consumer demand. It’s an indication of what’s going on in the brand and how it relates to the consumer. In a business, what you need first is to show consumer demand. That’s what this does. You can’t monetize what you can’t measure. But it’s up to them [the brands] to use this [information], to test it, to use it to make money."
If Magazines Were a Country Mr. Magazine Would Be the Ambassador
Editor's note: This fall, Samir Husni celebrated his 30th anniversary teaching magazine journalism at the University of Mississippi. That was the linchpin to Husni's numerous achievements, begun with his first Guide to New Magazines in 1985 and continuing with his advising magazine entrepreneurs in Mississippi, the U.S.and around the world.
Check Out the Winners of the Magazine Hot List
Harper's Bazaar is hottest magazine of 2014, plus Adweek's picks for editor and publisher of the year.
The Atlantic Taps TripleLift For Native Ad Tech
The Atlantic has struck a deal with native advertising firm TripleLift enabling the publisher to use TripleLift’s image-optimizing technology to power its native ad offerings across all its sites, including TheAtlantic.com and CityLab.com.
People.com Uses Beauty Giveaways to Collect Consumer Data Celeb Mag Partners with Poshly on New Web Channel
Figuring out what consumers want is a constant struggle for brands, especially when said consumers include the ever-elusive millennial female. Rather than try to guess, People.com is partnering with consumer data company Poshly to launch a new channel that goes straight to the source.
People En Espanol Debuts Online Show, La Esquina
Fans of People en Español have their newest platform with La Esquina (The Corner), an bilingual online video series uploaded twice weekly on PeopleenEspañol.com. Production partner is MundoFox, the joint venture of the Fox International Channels partnership with Latin American television and production company RCN.
Preview of Q&A with InStyle’s January Cover Girl Jessica Chastain
InStyle’s January cover girl Jessica Chastain explains her past run-in with a hair perm and her style choices these days.
Chris Hughes: Crafting a Sustainable New Republic
Hughes, the owner and publisher writes: "Last week, about a dozen members of the editorial staff of the New Republic walked out in protest over new leadership. By their account, this was a clash of cultures : Silicon Valley versus tradition, and everyone must choose a side. I believe this dangerously oversimplifies a debate many journalistic institutions are having today. They were colleagues whom I personally liked and respected, so I was sad to see them go and regret much of how it happened. But the New Republic is too important an institution to accept their departures as its end."
Holiday Books for Print People
People StyleWatch’s Regina Gardiner Chimes in on Winter Accessories
Rodale Recruits Melanie Hansche as Executive Director of Food Content and Strategy
More on Jill Waage's Promotion to Better Homes and Gardens Brand Executive Editor
Stacy Nathan Named Seventeen Associate Publisher, Advertising
Maria Blondeaux Promoted to Niche Media Chief Operating Officer
Jenna Wortham joining New York Times Magazine
The Virtues of Vice: a Celebration of 20 Year
More on Rolling Stone Says Article About Fraternity Gang Rape May Be Flawed
FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients
The New "Co-op" Isn't Retail Ad Budgets, It's Audience Data
What You Need to Know About the Global Ad Market: Online Ad Spend Poised to Take 26% Share of Global Market
5 Social Media Marketing Myths Debunked
Nielsen at a Tipping Point? Accelerating Change Confronts Methodical Researchers
Complimentary for MPA and ASME members You’ve got your apps on the newsstand, but how do you take them to the next level and drive deeper business value? Join Adobe’s Ivan Mironchuk for a detailed look at the most powerful consumer marketing tools and capabilities that Adobe DPS offers. Learn how publishers can integrate them into the app experiences to increase conversion rates, drive repeat visits and deliver meaningful revenue.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
Eliana Dockterman writing for TIME reveals the reasoning behind this year's winner picked by Sport's Illustrated, -a certain pitcher's legendary performance that helped win the World Series in 2014.