The Association of Magazine Media

Friday, December 5, 2014

See Where Your Magazine Media Brand Grew Across Platforms! October 2014 Magazine Media 360° Brand Audience Data Available - Along with First Ever Monthly Averages for the Quarter
Average monthly magazine media audiences grew 9.8% for the months of August, September and October 2014 versus the same months in 2013, according to the Magazine Media 360° Brand Audience Report, released today by MPA-The Association of Magazine Media. This new report, which uses data from leading third-party providers, reveals an average gross audience for magazine brands of 1.50 billion in August/September/October 2014 (1.53 billion including brands for which prior year data was incomplete), up 9.8% over the same months in 2013 (1.37 billion). The strong quarterly performance was powered by video and mobile web consumption, up 59.2% and 90.8%, respectively, over the same quarter in 2013. The complete report, which currently covers 151 magazine media brands from 34 companies, representing 95% of the reader universe, as well as October results, -can be found HERE. ( )
The Magazine World’s Oldest, Richest and Biggest Audiences
What does the latest GfK MRI audience data reveal about the readers of nearly 200 magazine titles?
Closer Weekly Magazine and Dr. Oz The Good Life Magazine Are The Co-Hottest Magazine Launch of the Year
For the first time since 2000, two magazines shared the title “Hottest Launch of the Year.” Bauer Publishing’s Closer Weekly and Hearst Magazines’ Dr. Oz The Good Life were named earlier today as the co-hottest launches of the year. In 2000, American Profile and O, The Oprah Magazine were named co-launches of the year.
Bloomberg Celebrated 85 Years of Businessweek Under the Great Whale
Last night, George Lucas, Henry Kissinger and Harvey Weinstein could all be found a cocktail olive’s throw away from Michael Bloomberg, our former mayor, to toast the 85th Anniversary of Bloomberg Businessweek at the American Museum of Natural History. The Bloomberg conglomerate was also celebrating another anniversary: it’s been five years since it acquired the business magazine from McGraw Hill. Since that time, editor Josh Tyrangiel has turned the magazine into a buzzier read, punching up the title with creative design and bold covers.
Harper’s Magazine Invests in New UWS Book Culture Store
Harper’s Publisher John “Rick” MacArthur, CC ’78 and a former Spectator trustee, is investing in the new store on Columbus Avenue as part of what both sides hope will be a mutually beneficial partnership.
The Many Definitions Publishers Use for "Platform"
Lewis D’Vorkin of Forbes Media, Eva Chen of Lucky, and Matt Bean of Entertainment Weekly chime in with their perspectives and diverse reasoning on what makes a platform.
Google: More Than 56% Of Ad Impressions Are Not Seen
Since an ad served does not necessarily equal an ad viewed, Google conducted a study of its display advertising platforms Google and DoubleClick, which revealed that 56.1% of all impressions Google measured in a recent study were not seen, and the average publisher's viewability rate came in at 50.2%.
People Magazine Awards’ Set Air Date on NBC in December
The two-hour special will broadcast live on NBC on Thursday, Dec. 18, at 9 p.m. ET/PT from the Beverly Hilton Hotel. The show will include performances from two bands featuring the number five: 5 Seconds of Summer and Maroon 5.
Meredith Vet Jill Waage's Next Career Chapter: New Executive Editor of the Better Homes and Gardens Brand
What’s in and what’s out for 2015: The Digiday List
USA Today Shuttering USA Weekend Magazine
Rolling Stone: Trust in Source for UVA Story "Was Misplaced"
People Moves in Magazine Media
White House Appoints Taub As Acting PRC Chairman
Paul Marcum of Bloomberg Media Dispels Myth about Video Business
WTF Is Deep Linking?
The Problem with the Internet of Things
Complimentary for MPA and ASME members You’ve got your apps on the newsstand, but how do you take them to the next level and drive deeper business value? Join Adobe’s Ivan Mironchuk for a detailed look at the most powerful consumer marketing tools and capabilities that Adobe DPS offers. Learn how publishers can integrate them into the app experiences to increase conversion rates, drive repeat visits and deliver meaningful revenue.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
December 09, 2014
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