The Association of Magazine Media

Tuesday, December 2, 2014

MPA President and CEO Mary Berner Responds to Bob Sacks' Newsletter Essay
Bob Sacks: The following note addressed to me and published with her permission is from the President of the MPA, Mary Berner. She addresses the essay I sent out last night titled "BoSacks Speaks Out: Truth in Advertising? - Magazine Stats, MIN, Magnet & MPA 360."
Why Time Inc. Is Going Big on Branded Video Entertainment Weekly's "Lightbulb" Puts Spotlight on Actors
As part of Time Inc.’s repositioning as a multi-platform media company, the publisher of titles like People and Sports Illustrated has been putting an increased emphasis on fostering cross-brand collaborations.
Condé Nast Traveler Gets New Logo
Although one would have thought that retouching the magazine’s logo would have been top of mind for the initial refresh, Editor in Chief Pilar Guzmán told WWD that the redesign of the 27-year-old logo is “not something we took lightly.”
Teen Vogue’s Amy Astley on Live with Kelly & Michael
Teen Vogue’s Editor in Chief Amy Astley reveals the hottest holiday gifts for teens live with Kelly Ripa & Michael Strahan.
Karl Lagerfeld to Speak at Condé Nast’s Hard Luxury Conference
From Russia with Love: Different Media, Similar Challenges
More on Meredith Corp. Launches Eat This, Not That! Magazine
More on Christian Bale's WSJ. Interview
Jackie Kucinich Joins The Daily Beast
Vice, Knight Foundation and CUNY Create Innovators Fund
"Outlier" Magazine Inc. Now a Leader in Its Field
Rolling Stone Didn’t Contact the Men It Accused of Rape
New York Times Gets at Least 85 Buyout Applications by Deadline
Vox Media Seeks a Tech Advantage in Native Ads
Google’s Display Advertising Dominance Raises Concerns
5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More: Getting Shoppers to Bite
McQuivey: It's Time for Media CMOs to Step Up and Lead
Study Sheds New Light On "Dark" Social, Finds Consumers Underestimate Their Own Behavior 2-to-1
What Change in Customer Behavior Will Impact Marketing Most in 2015?
Investor Funded Content Firms are Eating Ad Agencies' Lunch
What's It Going to Be: Big Data or Small Data?
Flashback 1989: America's Malls
Complimentary for MPA and ASME members You’ve got your apps on the newsstand, but how do you take them to the next level and drive deeper business value? Join Adobe’s Ivan Mironchuk for a detailed look at the most powerful consumer marketing tools and capabilities that Adobe DPS offers. Learn how publishers can integrate them into the app experiences to increase conversion rates, drive repeat visits and deliver meaningful revenue.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
December 09, 2014
757 Third Avenue
Sports Illustrated's Andy Staples explains the course of events that lead to Todd Gurley's suspension for accepting money for autographed memorabilia.