The Association of Magazine Media

Friday, November 21, 2014

Magazine Media Brands are Social Climbers- Check Out the Magazine Media 360° Social Media Report
The Social Event of the Season: MPA Releases the Magazine Media 360 Social Media Report
Connect with MPA on Google +
MPA's Google + page is a pipeline to the association's Twitter, Facebook and Linkedin pages, with the latest news about Magazine Media 360° and MPA events!
New York Magazine Creates "Pop-up Blogs"
Since May, New York magazine has launched an irregular series of “pop-up blogs” to expand its coverage on a variety of topics including relationships, the arts and travel. The blogs focus on a specific theme — exploring Paris, untangling love lives or navigating New York’s art scene, said Ben Williams, digital editor of New York Media (which owns New York and its associated properties). They run for a month, and they have bolstered the magazine’s traffic and its bottom line, he said.
The Evolution from Print?
The idea that traditional print marketing is going the way of the milkman is taking a serious beating this week. That's because Airbnb, a popular website for people looking to rent out lodging, is getting into the print magazine business.
Forbes, adMarketplace Sign Exclusive Search Ad Deal reached more than 27.5 million unique readers in September, per Compete data, ranking 47 in the list of sites. More than half, or 53%, of the Web site traffic comes from general portals and search that unique visitors share. adMarketplace expects this traffic to drive "exceptional" advertiser results, particularly in the finance and retail verticals.
The New Republic Celebrates Its 100th Birthday
The New Republic’s 100th-anniversary gala, held at the Andrew W. Mellon Auditorium was attended by Justice Ruth Bader Ginsburg, Nancy Pelosi, Chuck Schumer, Grover Norquist, and Bill Clinton spoke among other notable guests and speakers.
Bob’s Your Uncle: Atlantic Media's Quartz Among U.S. Publishers Localizing (localising?) for U.K. Readers
The risk of alienating readers has led to some compromises. And in one sense, the issue matters less as audiences are exposed to more international content online. That said, the pitfalls inherent in trying to please everyone are not to be underestimated.
Smithsonian Magazine Lists the Most “Significant” Americans (Aside from Scientists and Inventors)
How can you come up with 10 categories for the “most significant Americans of all time,” without having a category for scientists or inventors? That’s what Smithsonian Magazine did...
Unlimited Magazine Subscription Service Readly Adds Over 50 New Titles
American Media, Rodale, ESPN add titles to service, as well as Lagardère Group’s French titles such as Elle, Elle Decoration, and Paris Match.
InStyle's Katherine Schwarzenegger on TODAY
InStyle Contributing Editor to online column #AskKat & Shining Stars feature in the December issue, Katherine Schwarzenegger shares easy family recipes for the holidays.
InStyle's Kahlana Barfield on the Meredith Vieira Show
InStyle Fashion & Beauty Editor-at-Large Kahlana Barfield helps three daughters give their moms the makeovers they deserve in Meredith’s “My Mom’s a Hot Mess” segment.
People Moves in Magazine Media at Vice, WIRED, InStyle and More...
Mary J. Blige Covers Billboard Magazine
Michael Sam Discusses Horrible Childhood in GQ Magazine
Unretouched Photos of Madonna from Interview Magazine Have Leaked and They Will Shock You
Q&A with Vogue Italia's Franca Sozzani
Menlo College May Buy Sunset Magazine Campus
More on Jennifer Aniston Attending InStyle and The Cinema Society’s Premiere of Cake
Content Marketing For Book Nerds: Scribner, Oyster Launch Literary Magazines
Re/code’s Decision to End Reader Comments Sure to Have the Digital-First Police Up in Arms
Ipsos Global Survey: 14 Countries Are Profoundly Mistaken about the Basic Make-up of Their Own Populations
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
December 09, 2014
757 Third Avenue
Reporting for Hot Rod on the L.A. Auto Show, Rory Jurnecka writes: "If you’ve ever admired the breathtaking lines of a concept vehicle and wondered what it’s like to actually drive, you’re in luck. The Chevrolet Chaparral 2X VGT, one of two concepts unveiled by Chevy at the L.A. auto show, will be available for download as part of the Vision Gran Turismo program for owners of the Gran Turismo 6 video game."