The Association of Magazine Media

Wednesday, November 19, 2014

Magazine Media Brands are Social Climbers- Check Out the Magazine Media 360° Social Media Report
The Social Event of the Season: MPA Releases the Magazine Media 360 Social Media Report
Time Inc. Leads Magazines in Generating Social Buzz
Time Inc. is the No. 1 magazine publisher for generating social media followers, with Condé Nast at No. 2, according to newly crunched numbers contained in a recently released report from the MPA — The Association of Magazine Media.
Facebook Top Choice for Popular Magazines to Earn "Likes"
According to the report, Instagram is slowing and steadily becoming popular among magazine brands to establish their presence.
Anderson: So Who Got Brands' Lost Facebook Reach? -Media Companies
SocialFlow's Anderson writes: "Facebook will benefit from marketers' spend, but there is an emerging opportunity for media companies as well. And that will surely be a welcome relief to those in the media business who have long argued that the quality of their content matters, even in the new world of social media."
Condé Nast Adopts GroupM's Tougher Ad Viewability Standards
"Ultimately we want to create an environment where humans see ads," said Condé Nast Chief Revenue Officer Lisa Valentino. "That's the most basic premise. We think their standard, while aggressive, sends the right message to the marketplace. Frankly, we want to lead that discussion."
Condé Nast Traveler's Busy First Day at One World Trade
Hosted by editor in chief Pilar Guzmán, the edit party was thrown in honor of Mimi Thorisson to celebrate her book “A Kitchen in France: A Year of Cooking in My Farmhouse.” It drew a chic crowd of photographers, foodies and cookbook authors.
Discovery Life Partners with Shape Magazine
Viewers can submit their personal stories to Shape Magazine beginning in January for the chance to be featured in Shape’s May issue, as well as to gain exposure on both brands’ websites and social media outlets, said the network.
The Economist Espresso Offers Bite-Sized Dose of Daily Global News
Designed to be a snapshot of the day’s most important news in business, politics and finance, the magazine is releasing the daily briefing via iPhone or Android smartphone apps.
Small Touches Make a Difference in New York’s Layouts
Footnotes and floating drones: The magazine is working on putting a little more pizzazz into its feature stories’ presentation online.
Q&A with The Cut's Stella Bugbee
Bloggers have breakfast with Stella Bugbee, Editorial Director, New York Magazine’s The Cut "to see how her and her kids start their morning (let the record show the only thing more appealing than breakfast at the Bugbees are the Bugbee kids themselves.)"
In WIRED, Christopher Nolan Pens Interstellar Comic Book
Nolan has written a new comic book centering on Dr. Mann (played by Matt Damon in a piece of surprise casting) and his robot KIPP. "Absolute Zero" looks at a key point in his personal journey that takes place before he's introduced in the film. The seven-page comic book will be featured in the upcoming issue of Wired, which Nolan is guest-editing. The full comic can be read at Wired.com.
People Magazine Names Hemsworth Sexiest Man Alive
People magazine has named Chris Hemsworth the "Sexiest Man Alive" of 2014, cheering the Australian actor's rise as hammer-wielding, bone fide hunk in the "Thor" films.
InStyle’s Ariel Foxman at Jennifer Aniston’s After-Party for Cake
Jennifer Aniston joined The Cinema Society and InStyle Editor-in-Chief Ariel Foxman for the screening of her new film, Cake.
MPA Members Among Makers and Movers Celebrating Success: Event Photos from N.Y. to L.A.
The 30 Hottest New Magazine Launches and the One Hottest Re-Launch
Tiger Woods Angry at Golf Digest Satire
Joanna Coles Added to Mashable Media Summit
InStyle Hires New Publisher
Changes at InStyle, People StyleWatch
To Read this Fashion Magazine, You'll Need a Smartphone App
Pop-Up Magazine: Live Storytelling with No Digital Footprint
Scribner’s Magazine to Be Reincarnated As a Literary Website
Photo Sphere, a Free and Simple Tool, Gives Interactivity and Depth to Stories
How to Fix Programmatic’s Transparency Problem
The New York Times Runs Its First Print Native Ad
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
 
 
December 09, 2014
757 Third Avenue
Spoiler Alert: Before Cooper left his daughter to find humanity a new home in space, there were the Lazarus missions. Led by Dr. Mann, this was NASA’s first attempt to locate a hospitable exoplanet. So what happened to Mann on the other side of the wormhole? WIRED teamed Christopher Nolan with award-winning comic-book artist Sean Gordon Murphy to tell Mann’s story.
 
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