The Association of Magazine Media

Wednesday, November 12

The Association of Magazine Media Launches Magazine Media 360
At the end of September 2014, the Association of Magazine Media (AMM) launched Magazine Media 360: a robust metric promising to measure the reach of print media across print, digital, online, and video platforms. In an industry that has been measuring worth and value the same way for decades, the shift to taking digital and mobile components into account seems long over-due. That’s not to say that there is no longer value in the practices of tracking circulation and advertising pages, but that you simply cannot ignore the value of including the digital readership.
The New Yorker to Premiere Docu-Series on Amazon Instant Video
The New Yorker has teamed up with Amazon to produce a half-hour documentary series titled "The New Yorker Presents," Amazon announced in a statement on Tuesday.
Saveur Names Deputy Editor
Saveur has named Yaran Noti deputy editor. Noti most recently worked as Food & Wine’s features editor. Prior to that, he held the same role at Foot Network Magazine.
J.J. Watt on Cover of Sports Illustrated, ESPN The Magazine
Allison Williams Gets Real About Her Weight Loss in Allure Magazine
Kim Kardashian Bares All for Paper Magazine in Quest to #BreakTheInternet
Zachary Quinto, Ellen Page and Sam Smith Cover Out Magazine's Out100 Issue
Jet Magazine Launches a National Tech Column With a Chicago Voice
Study: Mobile Marketers Should Pay Attention to China
Agencies That Prototype are Agencies That Win
NEC Says Smartphone Technology Can Spot Fake Bling
More on the New Yorker Paywall: The New Yorker’s Data-Driven Approach to Paywalls
Yahoo Acquires BrightRoll For $640 Million to Strengthen Programmatic Video Advertising [nid:36822]
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.

In late September, the invitation-only, pro-privacy, anti-marketing social network Ello saw a huge surge in membership after Facebook began disabling the accounts of drag performers and transgender people for violating its long-standing requirement that users go by their “real names” on the site. In what looked like a response to the backlash, Facebook quickly launched Rooms, an app that allows people to create private chat rooms without requiring them to use their Facebook login — any email address will do. Meanwhile, Mark Zuckerberg & Co. were forcing everyone who wanted to check their Facebook messages on their phone to download another app, Facebook Messenger, which hit 500 million users on Monday.