The Association of Magazine Media

Tuesday, November 11, 2014

What are the best ways to analyze and optimize data to deliver smarter, more personalized content to customers regardless of what “screen” they’re on? And how can these insights help inform effective strategies for advertisers? Audience 2.0 will provide answers from practitioners and technologists on how to innovate with data–and from marketers on how to translate that intelligence to benefit advertisers.
The New Yorker Relaunches Paywall
The magazine has relaunched its paywall, allowing non-subscribers six free articles per month.
Glamour Helps Send Girls to Secondary School
Glamour is a powerful brand and it’s using that influence to do some good in this world. The magazine has launched Girl Project, a partnership with several nonprofits to help raise money that will be used to advance the education of young girls.
Lucky Is Carving Out an E-Commerce Identity by Putting Readers, Not Products
The Lucky Group's president, former L'Oréal marketing executive Gillian Gorman Round, sat down with Adweek to talk about the marriage of magazines and online shopping, what she likes in an ad and Lucky's new direction.
Jane Frye Joins Hearst Magazines
Jane Frye has joined Hearst Magazines Digital Media as Managing Editor, Editorial Operations; a new role at the company. Frye comes to Hearst from The Daily Beast, where she had been since 2008. She most recently served as Deputy Managing Editor.
Why Hearst is Pitching Advertisers on its Facebook Fans
Yankee Magazine Unveils Second Annual Food Awards Winners
Magazines “For the World’s Most Important People…” The New Crop of Children’s Magazines. A Mr. Magazine™ Musing.
Ariana Grande Looks Flawless On First ‘InStyle’ Cover
The Secret Stories Behind Publisher CMS names
This Is The World's First 3D Printed Laptop
Shoppers Expect To Be Rewarded For Viewing Ads
Taylor Swift Got New Eyebrows For the Cover of Wonderland Magazine
Facebook Messenger Surpasses 500M Downloads
Mark Cuban-Backed Ocho Launches Its Social Network For Eight-Second Videos
Cox Relaunches Newspaper Web Sites
A Video Tour of YouTube's New York Studio and BrandLab
When a Brand Becomes a Publisher: Inside Red Bull’s Media House
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.

It was the day before Christmas, and the normally busy MIT laboratory on Vassar Street in Cambridge was quiet. But creatures were definitely
stirring, including a mouse that would soon be world famous...