Wednesday, November 5, 2014
SIGN UP NOW: AUDIENCE 2.0
What are the best ways to analyze and optimize data to deliver smarter, more personalized content to customers regardless of what “screen” they’re on? And how can these insights help inform effective strategies for advertisers? Audience 2.0 will provide answers from practitioners and technologists on how to innovate with data–and from marketers on how to translate that intelligence to benefit advertisers.
Audience 2.0 Speaker Spotlight: Lauren Pedersen
Lauren Pedersen is responsible for the overall brand and marketing strategy for Cxense globally. Prior to joining Cxense, Pedersen was the brand director and director of consumer marketing at Opera Software, where she helped expand its user base to over 300 million monthly users.
Snapchat is in Partnership talks with Media Companies, Among them, MPA Members
Media companies that Snapchat is in talks with include BuzzFeed, CNN, the Daily Mail, ESPN, Hearst (Cosmopolitan magazine), National Geographic, Time Inc. (People magazine) and Vevo.
Sports Illustrated Names 100 Best Twitter Accounts
The fourth annual “Twitter 100” features no SI writers ("because that would be stupid") but plenty of other quality athletes, journalists and more.
Mitch McConnell Lands Time Cover
Mitch McConnell’s time has come. Literally. The 30-year Senate veteran was reelected in Kentucky and because the Republicans will now control the Senate, he’s in line to be the next majority leader.
Sesame Workshop Bullish on Children’s Magazines
In January, Sesame Workshop, the nonprofit organization that produces Sesame Street, reintroduced Sesame Street magazine as a partnership with the British firm Redan Publishing. Then in March, Sesame Workshop started a separate bimonthly digital magazine called Sesame Street S’More; executives say it has become the third-best-selling title in the Apple store for children’s magazines behind National Geographic Kids and Time for Kids Family Edition.
Q&A with WSJ.’s Anthony Cenname
Anthony Cenname, WSJ.’s publisher, seems to enjoy nothing more than talking about the magazine. Not that he doesn’t have a good reason.
4 Publisher Approaches to the Daily Newsletter
Quartz’s Daily Brief, Vox’s Sentences, and Time.com’s “The Brief,” among the approaches examined in an attempt to understand the possibilities of today's successful newsletters.
Ex-UPS Exec's Son Pleads Guilty to Fraud Scheme Over Maxim Magazine
The son of a former United Parcel Service Inc vice president pleaded guilty to a scheme in which he impersonated his father to fraudulently obtain millions of dollars intended to finance the purchase of Maxim magazine.
Wednesday Morning Livestream for National Journal’s "Day After" Conference
More on Allure Magazine Enabling E-Commerce
More on Lupita Nyong’o Named Glamour’s "Woman of The Year"
Condé’s Wintour, Carter Won’t Migrate Until 2015
Review: Modern Farmer Magazine Worth a Look -Even If You're Just a Hobbyist
Samir -Mr. Magazine- Husni: 30 Years of Teaching and Mentoring at the University of Mississippi
Media Goes Gaga for Esquire U.K. Rihanna Spread
Tottenham's Nacer Chadli Poses Naked for Cosmopolitan Magazine
Fortune Expands Team
Kate Moss' Latest Turn at British Vogue
Syracuse Creates Portfolio of Personalized ESPN Magazine Covers for Recruits
Dishing With the Zagats
How Belt Publishing led to an online magazine covering the industrial Midwest
Casting a Leery Eye Toward Social Media: Apple, Rolex and Monocle Love their Exclusive Appeal, but to What End?
Michael Rooney Is Tribune Publishing's First Chief Revenue Officer
Defining Digital Ad Performance: 3 Best Practices that Can't Be Ignored
The Top Brands on YouTube, in 6 Charts
L2 Study: Facebook Rules Social Media Landscape
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
For National Geographic, Mark Silva writes: "In the green hills and gray hollows of Kentucky's well-mined mountains, the economy of extracting coal from the fuel-rich ground isn't what it once was. Yet Mitch McConnell, a longtime senator poised to become majority leader of the U.S. Senate in a Congress that will be fully controlled by his Republican Party come January, has found political fortune in those hills. He successfully campaigned for reelection there with warnings about a "war on coal" he accuses Democratic President Barack Obama of waging. This helps explain what the United States won't be doing about global warming in the near future."