The Association of Magazine Media

Thursday, October 30, 2014

More on Stephen Lacy Named MPA Chairman
“Steve’s savvy and energy will be yet another boost for this industry as we continue to expand our audiences and our impact,” said the MPA’s president and CEO, Mary Berner, in a statement.
Hearst Magazines Digital Media’s Lee Sosin: The Karaoke State of Native Advertising
Sosin writes: "Voice matters. For native advertising to work well, it can’t just look like the rest of the content on the page. It has to feel like it, too."
Tim Cook Comes Out As Gay in Businessweek Essay
Mr. Cook writes that while has never publicly discussed his sexuality before, he felt now was the right time because he realized doing so could help others.
National Geographic's Instagram Video Shows Us Why Sherpas Climb Mount Everest
Check out this week's top 10 branded spots in Adweek: National Geographic has been doing fantastic work on Instagram for months, but its recent social video can show marketers of all stripes just how to tease a larger effort.
Magazine Media 360° September 2014 Data Now Available
Magazine Media 360° is a newly created industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print/digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and from the reader universe. This is the first time ever by any media to measure and communicate cross-platform consumer demand by brand.
InStyle’s Senior Market Editor/Digital Correspondent, Dana Avidan-Cohn, Covers the Luxe Boho Trend for Fall
Flipboard Launches Version 3.0: Smarter Recommendations Plus a Curated Daily Newsmagazine
Fleishman: How Newsstand Failed "The Magazine," and What Apple Should Do
Publishers Take Advantage of Ad Tool to Control Delivery
The Publishers that Put their Content Directly on Social Platforms
The Atlantic Teams With PBS News Hour for Reporting
Journalist Matt Taibbi flees First Look Media
Andrew Wylie Talks About the State of the Book Publishing Industry
Microsoft Enters the Health Wearables Space with $199 "Band" Bracelet
Craig Benner Looks at the Disconnect Between what CMOs Know, and What Ad Industry Acts Upon
ComScore: Why Online Spending Forecasts Are So Misleading
The Definitive Guide to the Digital Display Ad Ecosystem
Smartphones Beat Tablets for Delivering Ad Results; Tablets Win for Engagement
Health-Committed Consumers Represent Major Opportunities for Brands, Retailers
The Best Holiday Social Media Strategy? Don’t Force It.
Find Out How the Audience Mix Is Evolving in the Latest 360° Data
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
 
 

In Bloomberg Businessweek, Tim Cook pens a very personal essay.

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