The Association of Magazine Media

Tuesday, October 28, 2014

New York Magazine and The Cut’s Lisa Miller and Stella Bugbee Among the 27 Influential Women Voting This November
Miller and Bugbee included among influential women the Huffington Post asked to share #WhyImVoting.
Cosmopolitan Magazine to Shuttle College Voters to the Polls
For the first time in its more than 100-year history, the publication recently took on politics with its “#CosmoVotes” campaign in September, two months before the midterm elections. The initiative aims to encourage young women to vote and to endorse specific candidates with their issues in mind.
InStyle’s Eric Wilson Mentors at the Amazon Fashion Studio Sessions Competition
InStyle’s Fashion News Director, Eric Wilson, guided fashion students through their work during the day-long Amazon Fashion Studio Sessions competition.
Newest Entrant in Tablet Wars: AARP
Today, AARP begins an aggressive marketing effort for the custom tablet, using national TV, print, digital and in-stores. The TV ads will run through December on network TV shows including NFL games, cable channels including USA, TNT and ESPN, and in syndication. Print ads will run in People magazine and The Washington Post.
Complex Courts YouTube Creators with Its own New Network
Over the past few months, men’s entertainment platform Complex Media has been slowly building its own multi-channel network and pitching it to video creators as a way to expand their reach beyond YouTube — and boost their ad revenue.
Deadline for National Geographic Photo Contest on Halloween
You have only three more days to get your best photos into National Geographic Magazine for the pub’s annual photo contest. If you have photos dying to be seen and shared, this contest is a great way to get exposure and a shot at some serious cash.
The Banner Ad Turns 20
On October. 27, 1994, HotWired, the online version of Wired magazine, runs the first-ever banner ad. "Have you ever clicked your mouse right HERE?" the ad asked. "YOU WILL" it answered. It was right. 44% of people who saw the ad clicked on it, according to Joe McCambley, who was a member of the team which built the ad for AT&T.
MIN: Media Industry Newsletter 10/27/14
Min’s insight into the rise of Meredth stock, Hearst’s 2015 magfront, Nylon strategy, and more. Plus, look for the special offer from MIN:Media Industry Newsletter for MPA members on the back page.
Magazine Media 360° September 2014 Data Now Available
Magazine Media 360° is a newly created industry metric that captures demand for magazine media content by measuring audiences across multiple platforms and formats (including print/digital editions, websites and video) to provide a comprehensive and accurate picture of magazine media vitality. Magazine Media 360° uses data from leading third-party providers and from the reader universe. This is the first time ever by any media to measure and communicate cross-platform consumer demand by brand.
Redbook's Meredith Rollins Continues Staff-Building
Conde Nast Taps Santarpia As Chief Digital Officer, Valentino Leads Digital Ad Sales
Callie Schweitzer Promoted to Time Inc. and Time Editorial Director of Audience Strategy
Maura Fritz Named Hearst Magazines Editorial Recruiter
Southern Living Adds Two
Brides and W Creative Specialist Robyn Fingerman Joins Sandow
John Boland, Tom Ott Named Taunton Press Vice Presidents
Hearst Magazines International Adds Three Digital Exec
More on 2600 Magazine Profiled in The New Yorker
New Assistant Magazine Celebrates the Future of the Fashion Industry
Sister 2 Sister Magazine Files for Bankruptcy
Bloomberg Businessweek to Launch in the Czech Republic and Slovakia Goes Big on Video
Facebook Offers Publishers a Faustian Bargain
Magazine Social Engagement in Three Charts
From Indifference to Intent: The Engagement Scale
Facebook Predicted to Post 60% Rev Gain, News Ads Power Growth
Polite Banners Double Interaction, Click Rates for Luxury Ads
Cross-Channel Marketing Lacks Maturity, Consistency
Health And Fitness Go Mobile for Mom
Discover how new technologies, data and insights can be used to grow and increase the true value of your readers at MPA’s Audience 2.0 Symposium. Register today! November 13, Hearst Tower, NYC.
Find out how magazine media's top executives are preparing for What's Next at the 2015 American Magazine Media 360°Conference, our industry's most important meeting. February 2-3, 2015, NYC.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The law is changing as fast as your job description. ASME's annual Legal Briefing for Magazine Editors will bring you up to speed on the latest legal developments. In a fast-paced and interactive day-long program, learn what you need to know to keep your magazine out of court.
The ASME Best Cover Contest 2015 Call for Entries is now available for download. The Best Cover Contest honors magazines published between January 1, 2014, and December 31, 2014.
In GQ: Years of running drugs and boosting cars left Frank Bourassa thinking; There's got to be an easier way to earn a dishonest living. That's when he nerved up the idea to make his fortune. (Literally.) Which is how Frank became the most prolific counterfeiter in American history—a guy with more than $200 million in nearly flawless fake twenties stuffed in a garage. How he got away with it all, well, that's even crazier...